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MEFFYS 2025

Anti-Fraud

What was the most innovative content or advertising service for mobile in 2024?

Voice and SMS FMS

LANCK Telecom

Advanced Fraud Management System (FMS): Cutting-Edge Protection for Voice and SMS

LANCK Telecom’s Fraud Management System (FMS) protects voice and SMS communications with advanced AI and machine learning, offering unmatched security and operational confidence. The system delivers real-time signaling-level protection to instantly detect and block fraudulent activities, minimizing disruptions. In-house deep learning algorithms adapt to evolving fraud tactics, identifying even the most complex threats. Extensive fraud analysis uncovers hidden risks across global traffic, outperforming conventional systems.

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With industry-leading accuracy, the FMS achieves a 99.995% detection rate, a 0.03% False Discovery Rate (FDR), and a False Positive Rate (FPR) of less than 0.00001%. This precision prevents over blocks 60 million fraudulent calls and 10 million SMS monthly, and saves partners over $200,000 daily. Developed by 40 experts, including 9 PhDs in Statistics, the system is trusted by 190+ global partners. It offers 24/7 monitoring, tailored configurations, fraud case analysis, and an efficient anti-fraud ticketing system to ensure continuous protection and prompt issue resolution. LANCK Telecom’s FMS combines cutting-edge technology, proven results, and expert support to secure communication networks, optimize operations, and foster trust in the ever-evolving telecom landscape.

Comprehensive Voice Fraud Protection

LANCK Telecom’s voice fraud protection ensures secure, reliable communication by safeguarding both inbound and outbound traffic through real-time monitoring, advanced detection, and proactive measures. Inbound fraud threats such as Wangiri calls, robocalls, and spam are instantly detected and blocked to maintain network reliability. Outbound protection prevents PBX hacking, Wangiri callbacks, enterprise and conference service callback fraud, International Revenue Share Fraud (IRSF), and Artificially Generated Traffic (AIT), stopping costly scams and synthetic traffic exploits. Custom rules enable operators to set tailored thresholds, while the Control Centre dashboard provides detailed insights into fraud activity, destinations, and trends. Operators benefit from tools to manage alerting policies, blocking actions, and reports, alongside automated blocking policies, and customizable alerts for immediate response. LANCK Telecom’s FMS empowers operators with expert-driven tools to prevent financial losses and deliver secure, uninterrupted voice services with confidence.

Flash Call Detection

LANCK Telecom’s solution ensures accurate, real-time flash call detection. It seamlessly integrates with existing anti-fraud systems without requiring upfront costs or additional resources. This system also identifies and eliminates robocalls, Wangiri fraud, and spam, further protecting networks. LANCK Telecom provides detailed analytics, transparent reporting, and flexible deployment options, making the system easy to implement across any network infrastructure.

Highly Capable SMS Fraud Prevention

SMS fraud poses significant risks to revenue, customer trust, and network stability. LANCK Telecom’s Fraud Management System (FMS) effectively detects and blocks artificially generated traffic (AIT) that exploits billing systems, prevents smishing attacks aimed at stealing sensitive data, identifies spoofed or fake sender IDs, filters spam and malware to protect end-users, and safeguards A2P traffic from bypass schemes that undermine revenue. LANCK Telecom’s FMS preserves revenue by eliminating fraudulent traffic, boosts operational efficiency by automating fraud prevention, and strengthens customer trust through secure, reliable message delivery. By proactively defending operator networks and end-users, LANCK Telecom’s SMS FMS minimizes financial losses, maintains service quality, and ensures partners can operate confidently in a secure and trusted SMS ecosystem.

Enterprise Traffic Protection

LANCK Telecom’s Enterprise Traffic Protection secures critical communication systems, protecting businesses from growing fraud threats while preserving revenue, operational efficiency, and customer trust. The system prevents PBX hacking, which stops unauthorized access to phone systems and costly call fraud. It combats Wangiri 2.0 scams that exploit bots to trigger calls to premium-rate numbers and blocks fraudulent access to conference call systems. Additionally, LANCK Telecom shields brands from impersonation attacks that target customer trust for phishing or financial theft. For SMS and voice traffic, the system filters malicious SMS threats such as spam, smishing, and spoofing using an advanced firewall. Outbound call protection identifies premium-rate or suspicious numbers to prevent unnecessary expenses, while phone number verification blocks fraudulent registrations during sign-up. By preventing fraud, reducing costs, and safeguarding communication systems, LANCK Telecom empowers enterprises to strengthen customer relationships, optimize operations, and enhance brand reputation in a secure and trusted environment.

Conclusion

LANCK Telecom empowers businesses and operators with innovative solutions to protect their communications and operations. Our focus on security, reliability, and adaptability ensures our partners can thrive in an evolving telecommunications landscape. By safeguarding critical traffic and enabling revenue generation, we’sre building a secure, connected future for the industry.

About LANCK Telecom

Founded in 2001, LANCK Telecom is a global leader in telecommunications, providing innovative solutions for seamless connectivity across 190+ countries. With over two decades of expertise, we now have 1,500+ partners worldwide, earning a reputation for reliability, technological excellence, and customer success. Our global network securely transits 4 billion voice minutes and 3 billion SMS annually, empowering businesses to navigate the evolving telecom landscape with confidence. LANCK Telecom’s commitment to innovation and secure communications has earned prestigious awards, including the Future Digital Awards (2024) for Best AGT/AIT Fraud Solution (Platinum Winner), the Antonio Meucci Global Telco Awards (2023) for best Anti-Fraud Solution, and the Cybersecurity Excellence Awards (2023) for Best Cybersecurity Company and Most Innovative Cybersecurity Company. As members of GSMA, CFCA, MEF, and i3forum, we help shape the future of telecommunications. Supported by 400+ employees worldwide, we deliver tailored, secure solutions that meet the highest standards of quality, enabling our clients to thrive in a connected world.

Scam Signal

The UK mobile operators (VMO2, EE, Vodafone, 3)

Scam Signal from the UK mobile operators improves fraud detection by more than 30%, resulting in greater protection for consumers and reduction in APP fraud and loss of their savings as well as reduction in fraud losses and associated costs for the bank. Scam signal is now live with a growing number of UK banks and being rolled out globally as part of Open Gateway and CAMARA.

The Scam Signal API, developed through collaboration between UK Finance and GSMA members and launched in 2024, is a solution which enables financial service providers to receive real time mobile network signals to prevent fraud/scam losses of customers who may have been targeted through social engineering calls. The live data points are shared using an API, with the objective of enabling firms to make informed decisions around customer payments. The API has been created as a common standard allowing comprehensive coverage and access of the solution to the financial services sector. The project enabled the banks and Mobile Network Operators to collaborate and co-create a real time industry wide solution to fight inflight scams together and resulted in fraud detection improving by 30% at a major UK bank.

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In Authorised Push Payment (APP) fraud, criminals manipulate their victims into making payments, or sharing personal details under false pretences, often through social engineering. Fraudsters will pose as well-known legitimate business, or government body, to win a victim’ss trust and deceive them into making payments.  According to the latest data from UK Finance, the total number of APP cases in the UK was up 12% year-on-year to 232,429, generating losses of £459.7m in 2023. The most losses originate from cold calls from criminals, where the victim was contacted via telephone. This type of fraud represents just 16% of cases but accounts for 43% of overall losses. In total £287.3m of APP cases (62%) was returned to victims by the banking industry in 2023.

To mitigate these losses, and protect UK banking customers, UK Finance and GSMA began discussions between their UK members to understand how the high volumes of real-time network data held by mobile network operators could help UK banking identify suspicious calls and other activities. Machine learning was utilised to analyse and identify patterns in mobile network data for those customers who had been scammed. Through a series of workshops with representatives from UK Mobile Network Operators (MNOs) and UK banks this analysis was explored and tested and key data points confirmed which formed the basis of the Scam Signal Application Programming Interface (API) solution. The API was co-created by the banks and MNOs.

The API enables disruption of the criminal attack in real time, utilising a common solution from the UK MNOs, a world first for scams. Scam Signal has been created in collaboration with mobile network operators EE, O2, Three, Vodafone and the UK banks.

The launch of Scam Signal is particular timely given the growing problem of APP fraud within the UK. Statistics published by the UK government show that 1 in 15 people have fallen victim to fraudulent activity. The mental and emotional impact is substantial.  As new UK legislation mandates that banks reimburse customers for fraudulent transaction losses, financial institutions are increasingly turning to innovative network-based APIs for enhanced protection.

The collaboration process established by UK Finance and the GSMA enabled the banks, as a group, to confirm APP fraud as the major problem area to focus on. The banks shared insights on attack vectors, enabling a very precise definition of the problem to be solved and the next steps to be explored. This included an analysis of network data to correlate with scam payments made. The solution was co-created meeting the needs of the banks and the MNOs to build and run the solution. Its deployment is already making a difference in the UK defence against APP fraud.

The successful three-month pilot project resulted in fraud detection improving by 30% at a major UK bank. Utilised in conjunction with banks own insights, this has enabled a false positive rate on 5 to 1 to be achieved and significant fraud attacks to be stopped.

Dianne Doodnath, Principal of Economic Crime at UK Finance, said: “Fraud remains a major problem. More than £1 billion was stolen by criminals in the UK in 2023 and nearly half of that figure can be attributed to APP fraud. To address social engineering tactics used by criminals, cross-industry collaboration has once again proven critical. Working with GSMA has been invaluable in making UK mobile network operators available to support, share and analyse data with our finance services members. This collaboration has resulted in a strong solution that makes a real impact by identifying criminal activity and increasing fraud detection inflight (i.e. whilst the scam is occurring and trying to complete, rather than action after the scam has occurred) to keep the UK public safe.

Brian Gorman, Fintech Lead at GSMA, said: “It is great to see the result of our members’s collaboration directly addressing that problem and providing significant benefit to the UK public “Scam Signal is already detecting fraudulent calls and stopping transactions to criminals. Delivering this solution was made possible by the close collaboration between our members and UK Finance and its members; and we are looking forward to continuing our valuable work together.”

Armour X

GTS Techlabs

Flash calls are emerging as a popular alternative to SMS-based OTPs for authentication, primarily driven by their cost-effectiveness. However, this shift poses a significant challenge to operators, as it has the potential to impact their revenue streams. Understanding this evolving dynamic is crucial for stakeholders to navigate the changing landscape of authentication solutions effectively

Voice OTP:  Voice OTP is widely used for secure authentication, but routing international traffic through domestic channels has introduced significant challenges.
The market size of flash calls is estimated to reach 128 bn calls in 2026.

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I] The Problem:

Flash Call – Fraudulent flash calls lead to decreased SMS revenue, compromised authentication systems and user trust issues.
Existing fraud detection systems are reactive and ineffective in real-time scenarios.Â

Voice OTP- Businesses are circumventing international Voice OTP charges by routing traffic domestically, avoiding higher termination fees. This practice leads to fraud, as the correct international fees are not paid. As a result, operators experience revenue leakage, compromising the integrity and financial stability of the Voice OTP service.

II] Our Approach:

Whats Missing –

Real-time fraud detection tools tailored for flash calls & voice OTPs.
Scalable solutions to adapt to growing flash call & voice OTP volumes and sophisticated fraud patterns.
Integrated systems combining fraud detection with robust data security measures.

Whats Needed-

A proactive, automated solution with deep learning technology for real-time detection and blocking, continuously adapting to evolving fraud patterns with an advanced AI-driven engine.
Secure and compliant data protection leveraging tools like HashiCorp.

With our solution, flash calls & voice OTPs are automatically detected and blocked with 99.6% accuracy in real-time using an advanced AI-powered engine, eliminating the need for manual intervention

III] The Solution

Fraud Detection: Automatically detects and blocks fraudulent flash calls & voice OTP in real-time, adapting to new, evolving patterns without manual intervention.
Revenue Enhancement: Safeguards A2P SMS from flash call & voice OTP for operators by continuously identifying and blocking new fraudulent numbers in real-time.
Data Security: HashiCorp protects sensitive data with encryption and secure key management.

IV] Our Capabilities:

Benefits:

Real-time fraud prevention reduces revenue losses for MNOs.
Increases A2P SMS revenue by ensuring trusted communication channels.
Builds user trust through secure authentication processes.

Scalability:

AI models continuously adapt to evolving fraud tactics.
Seamlessly integrates with existing telecom infrastructure.
Flexible deployment options: cloud or on-premises.

V] The Technology

How technology was used:
1. Deep Learning Libraries: TensorFlow and PyTorch power scalable fraud detection, enabling real-time identification and mitigation of fraudulent activities through advanced AI models.

2. HashiCorp : Provides secure storage, encryption, and API key management to ensure the protection of sensitive data and enhance security protocols.

3. Scalable and Configurable: Utilizes CI/CD pipelines for automatic deployment, with adaptable evaluation metrics that optimize model performance and enable seamless scaling as required.

4. ETL Pipeline & MLOps: Automated ETL pipeline for efficient data integration, paired with MLOps for continuous model training and deployment. Ensures real-time adaptation to evolving fraud patterns.

Proof of Concept –

Successfully blocked 99.6% of fraudulent flash calls in one of the project.
Reduced revenue leakage by ~30% in test deployments.
Demonstrated real-time detection with  Telecom & Fraud Prevention Experts: A skilled team with deep industry knowledge, adept at countering evolving threats.
AI Innovators for Real-Time Solutions: Specializing in creating AI-driven technologies that continuously adapt to new challenges.
Strategic Industry Collaborators: Strong partnerships with leading telecom providers for seamless integration and deployment.

VIII] Our Competency

Cutting-Edge Solutions for Telecom Security: Expertise in building robust security systems that safeguard networks and data.
AI-Enhanced Fraud Detection Models: Developing predictive AI solutions that detect and prevent fraud in real time.
End-to-End Data Protection: Mastery in creating secure, reliable data management frameworks.
Effortless System Integration: Proven capability in delivering smooth, scalable solutions across telecom environments.

Nomination Summary:

Improve customer experiences by blocking illegitimate traffic accurately up to 99.6%
Increase network availability and performance with intuitive UI support
Combines traditional rule engine (Domain Driven) with advanced AI/ML learning capabilities (Data Driven)
Safeguard networks from frauds like Artificial Inflation of Traffic and Arbitrage Traffic.
Identifies and curbs Flash Calls, Voice OTP, robocalls, Wangiri, and other voice call frauds. It takes blocking actions in real-time giving 100% assurance against new emerging frauds.
Detects frauds by self-generating blacklisted content and sender types in real-time
Protects end-consumers from threats like unauthorized access to personal and bank account data
Block suspicious traffic by monitoring network entry points like SMPP, SS7-SIGTRAN, roaming GT, HTTPS, etc. with Signalling and CDR profiling
Learning anomalies in traffic patterns to build new rules for the latest fraud attempts
Profiling of each customer based on their usage pattern
Minimize fraud run-time with real-time blocking capabilities
Minimize subscriber complaints by blocking unsolicited messages and fraud calls

Since its launch in September 2022, we have approximately 150 million as of January 2025 across 8 operators globally.

We have two compliance certifications:
ISO 27001
QRO certification

Comviva's NGAGE CNPaaS Solution

Comviva

Comviva’s NGAGE CNPaaS is well suited for the “;Best Anti-Fraud Innovation”; category because it tackles the ever-growing problem of digital fraud with a comprehensive, AI/ML-powered solution.

Addressing Key Concerns: Multi-layered Fraud Detection: In today ‘sdigital landscape, cybercrime is constantly evolving. NGAGE CNPaaS goes beyond traditional solutions by offering a comprehensive, AI/ML-powered suite that tackles a wide range of fraud scenarios including account takeovers, sim cloning, and credit card skimming.

AI/ML for Enhanced Security: Leveraging advanced AI and machine learning, NGAGE intelligently analyzes transactions to identify suspicious patterns and flag potential fraud attempts.

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Proactive Measures: NGAGE empowers banks to act swiftly by enabling them to block fraudulent transactions or send real-time alerts to users. This additional layer of security helps thwart fraudulent activities before they occur.

Mute Authentication: NGAGE ‘sunique Mute Authentication service adds another layer of defense by ensuring only authorized users can access bank apps.
The platform address all the fraud scenarios related to online transaction through app/ portal or any digital transaction happening through money transfers, credit card, debit card and tap-to-pay.

NGAGE is a pioneering platform that empowers application developers by seamlessly integrating their solutions with network resources. As an official channel partner of GSMA Open Gateway (OPG) and an active member of the CAMARA Consortium, Comviva NGAGE plays a crucial role in advancing the future of communication, while also adhering to 5GFF standards for harnessing edge resources and TMForum Open APIs for streamlined Operations and Maintenance (OAM).

The anti-fraud services of NGAGE, consisting of 4 CAMARA-compliant APIs, performs certain checks for the fintech institutions and banks for them to identify potential frauds and take preventive actions. These are designed to significantly improve the fraud detection ability for banks. Traditional methods struggle with sophisticated cyberattacks like social engineering and account takeover (ATO). In 2023, scammers stole over $1 trillion from victims worldwide, with projections indicating that losses will continue to rise in 2024 due to increasingly sophisticated fraud methods. The Federal Trade Commission reported that U.S. consumers lost over $10 billion to fraud in 2023, with imposter scams being the most prevalent. In India, victims lost approximately $14.5 million in digital arrest scams between January and April 2024.

Combined with network intelligence and leveraging underlying telco ‘sassets, the platform offers non-intrusive mute authentication to identify unusual user patterns. All the digital transactions undergo a set of specific checks to ensure genuine actions. This ensures banks and other financial institutes detect and prevent cyber-frauds. NGAGE seamlessly notifies multiple domains through different modes & channels (event bus, SMS, RCS and WhatsApp), minimizing damage and maximizing peace of mind. Platform further includes ability to combined multiple CAMARA APIs into a single service API/event to simplify consumption of anti-fraud services from the telecom operators.

Additionally, the platform provides a robust suite of services, including QoD, Device Location and Status, Number Verification, SIM-Swap, OTP Validation, KYC and more. It combines messaging services and chats powered by Conversational AI to enhance communication across industries, all while ensuring data privacy compliance and consent management.

Platform-based Fraud Mitigation

Infobip

Messaging fraud is a serious issue that impacts the entire business messaging ecosystem, and finding ways to efficiently mitigate and prevent fraud should be a primary concern of all key stakeholders. As one of the world ‘slargest CPaaS and business messaging platforms, as well as a leading SMS firewall provider, Infobip is taking it seriously.

Infobip recently introduced a new set of spam and fraud identification and blocking rules on its platform, working title SDS (Spam Detection System). Analysing all incoming SMS traffic, it acts as a sort of messaging firewall on the Infobip platform, identifying and blocking SMS messages coming from messaging clients  aggregators or enterprises which have been found to contain spam and fraudulent content, based on industry-wide accepted keywords and patterns.

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This allows Infobip to filter out various types of unsolicited messaging, including but not limited to phishing, illegal gambling, explicit content and many other scams (e.g. crypto-scams, fake job scams, mum and dad scams, etc.), before the message is forwarded to the MNO for final delivery.

Infobip has always put the highest priority on protecting our own platform as well as the sustainability of the messaging ecosystem, making sure that the number of malicious messages routed towards the MNO for final delivery to handsets is reduced to a minimum or entirely eliminated. To that end, Infobip employs several filtering methods, and this upgrade provides additional protection. Users are not flooded with unsolicited content, MNOs’s networks not flooded and complaints from users reduced, Infobip is protecting its own business integrity as a messaging provider. Enterprises too benefit from the increased trust in messaging for business communications.

Overall, Infobip’ss investment in anti-fraud platform tools is paying off with an expected 100% increase in spam/fraud detection in 2024 compared to 2023.

Infobip has been using ML in its platform and messaging firewall for a long time, and SDS is seen as a major upgrade. The ML model was built using data from several sources MNOs, the Infobip platform, and Infobip’ss Anam Protect firewall.

How it works? Incoming messages are processed by the first filter (regex check, the oldest element of spam checks on the Infobip platform). Those that haven’st been blocked are further triaged by SDS and classified either legitimate or suspicious. Messages found fraudulent are blocked, while those containing links are sent to the third element, the URL checker. Only after all three elements have been used, messages are then either deleted or sent for final routing to mobile networks.

This new ML-based model is proving highly efficient. Number of blocked interactions has steadily grown reaching 700,000 in September, then rising to 3.5 million in October 2024.

Further innovating, the Infobip spam team used an in-house developed Generative AI-powered translation engine to expand the service from English to French, German, Portuguese and Spanish.

The system is highly scalable and doesn’st require much computing capacity, and since the logic for SMS is the same for all other messaging channels entering the Infobip platform, it can be adapted to process RCS or OTT messages as well.

Thanks to this and other Infobip content features, it has been described by an executive at a leading UK telco as the messaging aggregator with the least amount of unsolicited SMS from all 30-something with direct connections.

GMS Network Protection Suite

GMS

GMS is the world’ss leading AI-driven communications partner for global enterprises and Mobile Network Operators (MNOs). GMS’s deep understanding of MNO and enterprises messaging business, expertise in network protection, and global connectivity set the foundations to move into the future. Its powerful communications portfolio includes new Generative AI, Conversational AI and communication campaign platforms solutions, all designed to create exceptional customer experiences. With almost 20 years of global expertise, GMS greenlights secure and exciting conversational experiences that foster trust between brands and their customers, bringing true value to every interaction.

GMS Network Protection suite is a robust, AI-driven anti-fraud solution that protects messaging networks and revenue streams through robust firewalls. Engineered to protect mobile operators against an evolving array of fraud threats, this solution leverages advanced AI and machine learning to detect and mitigate risks in real time.

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GMS Network Protection solution monitors and filters SMS traffic, blocking unauthorised messages, spam, and fraudulent activities such as SMS phishing and grey-route messaging. By preventing these threats from penetrating the network, it safeguards revenue, guarantees customers trust and upholds network integrity.

Our solution applies analytics and AI-driven algorithms to accurately identify abnormal call patterns, protecting the network against voice fraudulent activities and preventing revenue leakage. It seamlessly integrates with existing infrastructure, delivering superior call traffic management and security with minimal operational disruption. Our solution includes a Flash Call Management solution, which enables operators to manage flash calls flexibly, whether through blocking or monetisation. This customizable approach empowers operators to protect revenue streams, enhance service quality, and adapt their security measures to specific business needs.

Evina 360 (DCBprotect / BrandProtect / Eyewitness)

Evina

Our anti-fraud solution Evina DCB 360 secures mobile payment traffic by monitoring transactions and detecting fraudulent attempts that are often imperceptible to mobile operators. Our cutting-edge technology distinguishes between a real transaction, operated by a human, and a bot attempt –  resulting in high accuracy (99.94% fraudulent transactions detected) and minimal false positive rates (0.06% false-positive rate). Our technology reduces customer complaint rates, preventing users from being unwillingly subscribed to services and getting their money stolen, and allows operators to simplify payment processes with peace of mind.

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This produces a positive ripple effect:

– Renewed customer trust in the payment flow, as mobile fraud victims decrease,
– Service providers can clean their advertising traffic,
– Mobile operators preserve their brand image and can unlock direct carrier billing (one-click payments) as an additional payment method.

Evina’ss DCB 360 suite of cybersecurity solutions consists of its award-winning flagship solution DCBprotect which blocks hacking attempts on carrier billing perpetrated by malware, and four additional solutions designed to target all specific technical aspects of carrier billing protection.

VOX-360

Vox Solutions

Our entry highlights the revolutionary capabilities of VOX360, our proprietary anti-fraud and identity solution for mobile network operators (MNOs). This all-in-one platform uniquely addresses Voice and Messaging fraud, empowering MNOs with an industry-first, omnichannel solution to detect, prevent, and mitigate fraud in real-time.

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1. Industry-First Monetization Solution for Flash Calls
VOX360 is the first solution to enable MNOs to monetize flash calls through an official billing framework, opening a new channel for secure authentication and collaboration between operators and enterprises. This innovation allows operators to transform flash calls from a potential liability into a regulated revenue source, supporting both security and commercial interests. As opposed to that, other solutions only provide the ability to block flash calls, whereas that of VOX provides also the ability to monetize – the key for that lies in accurate flash calling detection (which is powered by machine learning in VOX).

2. Targeted Solution Against Artificially Inflated Traffic (AIT)
VOX360 is also the pioneering solution addressing AIT. By identifying and blocking fraudulent AIT at the network level, VOX360 protects subscribers from unwanted charges and enhances operator revenue by eliminating sources of revenue leakage. This capability ensures fraudulent traffic doesn’st reach end-users, safeguarding the integrity of operators&’ networks and customer satisfaction. For example, in both Jawwal Palestine and Beeline Kyrgyzstan, the MNO team has mentioned that our solution decreased complaints of unsolicited traffic by 90%+.

3. MNO tailored Use Case Pricing
Allows MNOs to turn A2P SMS into 3 products (transactional traffic, marketing traffic and notifications), allowing for commercial innovation. MNO can choose the best possible monetization strategy from our industry leading use case pricing model. With this VOX Solutions enables operators to employ a new model in SMS pricing, to remain competitive in the race with OTTs.

VOX360 creates a global database for patterns across services, highly increasing the ability to identify fraud. It captures data from Voice & SMS to better mitigate fraud for local, regional, Tier-1 Carriers & MNOs, delivering a new level of intelligence to support the A2P Messaging & Voice monetization and a holistic solution otherwise unavailable in the market.

Through machine learning VOX360 detects artificial SMS generation whereby a fraudster uses a number from an MNO’ss range to request an OTP. The fraudster plans that the SMS is routed alongside legitimate traffic to them, stopping it before reaching the MNO (revenue charged from OTT but zero termination cost). However, in some instances the traffic is routed differently and, if the number utilized by the fraudster is active, subscribers will receive OTP messages they did not request. While this does not increase MNO costs or cause revenue loss, it damages the trust of MNO subscribers.

In 35+ implementations at MNOs that used to work with other solutions but switched to Vox due to technological capabilities, VOX360 identified and mitigated > 99% of fraud instances in Voice & SMS, including cross channel threats such as flash calls. Our solution is the only one in the market capable to protect A2P SMS and also monetise Flash Calls – clients can block Flash Calls or create an entire end-to-end official channel for A2P Voice, from identification to pricing & billing.

VOX360 addresses a market-critical need for advanced fraud prevention across SMS and Voice channels. With the telecom industry losing an estimated $15 billion annually to fraud (Juniper Research), solutions like VOX360 are essential for protecting operator revenue and user trust.

Unlike traditional solutions, VOX360 is specifically designed to tackle the full spectrum of telecom fraud across sms & voice, including AIT, unauthorized flash calling, and bypass fraud.
The platform is a comprehensive anti-fraud solution that combines real-time fraud identification with revenue protection capabilities, addressing up to 30% of revenue loss across global markets.

Tackle AIT (est. 20% of global A2P SMS volumes, by recent studies – Juniper Research)
And ensure A2P revenue from blocking / monetizing flash calling – currently 90% of flash calls go unidentified and up to 25% of A2P SMS is lost to flash calling, based on geography

VOX Solutions stands out as the clear leader in telecom fraud prevention and monetization due to our continuous innovation, first-to-market capabilities, and proven success across global networks. VOX360 addresses the full spectrum of telecom fraud across Voice and SMS channels, distinguishing itself in the competitive landscape through pioneering features, scalable deployment, and measurable results for mobile network operators (MNOs).

Key Differentiators:

Market-First Innovation to Address Emerging Fraud Trends: VOX360 was the first to develop dedicated features to monetize flash calls and combat Artificially Inflated Traffic (AIT)—both critical fraud types in the telecom industry. By staying ahead of emerging fraud patterns and revenue challenges, VOX360 enables MNOs to secure their networks and increase revenues while keeping up with market trends.

Proven Impact Across 35+ Networks: Our solution has been deployed in over 30 networks worldwide, consistently delivering fraud mitigation rates exceeding 98% for both SMS and Voice channels. This extensive adoption demonstrates VOX360’ss reliability and scalability, helping MNOs address fraud efficiently while preserving service quality for end-users.

Unmatched Functionality and Business Model: Unlike other solutions, VOX360 is the only platform to combine complete fraud detection, monetization tools, and flexible pricing options in a single, zero-cost model for MNOs. This innovative approach allows MNOs to adopt a comprehensive anti-fraud solution without upfront costs, aligning seamlessly with their commercial strategies to maximize ROI.

Our team invested $14 million in VOX360 ‘songoing development, with $5 million dedicated to enhanced AI capabilities. VOX360 reached 35 customers, driving fraud reduction by 98% across new implementations and boosting monthly messaging revenue by 4-17 times. We expanded service reach by onboarding 30+ new customers in 25 countries

Vox Solutions is a company that keeps on innovating, to develop technology that empowers operators to safeguard their business. To that end, we designed a product that packs into one solution, all the modules that operators require to tackle today’ss challenges.

Moreso, we have been the first ones to do it. Specifically, while our solution allows operators to block flash calls, stop AIT and enable use-case pricing for SMS, we have been the first to develop each of these modules, at the needed time, then having them as one solution combined.

Smartwall

Monty Mobile

Monty Mobile’ss Smartwall is a cutting-edge, in-house-developed SMS firewall that maximizes the monetization of A2P SMS traffic while offering outstanding network protection.

Smartwall protects your network from fraud, gray routes, and revenue leakage by effectively identifying and filtering out spam, unsolicited messages, and fraudulent traffic. While there are always new trends and types of fraud, Monty Mobile’ss Smartwall is constantly updated to detect those types and counter them, safeguarding A2P revenues.

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Smartwall ‘sAI and machine learning algorithms enable it to continuously monitor traffic, guaranteeing prompt identification and elimination of threats including phishing, SMS spoofing, and SIM box fraud. In addition to protecting their users, operators can completely monetize legitimate A2P message traffic thanks to this real-time threat response, which opens a huge revenue potential.

Additionally, Monty Mobile ‘sSmartwall provides managed services, which include professional supervision to guarantee that the firewall ‘srules are updated daily.

This proactive strategy optimizes A2P traffic for increased returns while assisting operators in staying ahead of new threats. Operators benefit from increased network integrity, lower financial risk, and more consumer trust when fraudulent traffic is eliminated, and SMS traffic is effectively managed. This results in a more lucrative and secure messaging environment.

VORTxT

VVPUSA

VORTxT is a groundbreaking, cloud-based solution designed to combat fraud in the SMS ecosystem by ensuring compliance and enhancing trust. With patented technology, VORTxT empowers businesses to verify, monitor, and manage messaging campaigns, reducing spam and fraudulent activities that threaten consumer trust. By enabling real-time compliance checks and fostering transparency between carriers, brands, and consumers, VORTxT is at the forefront of protecting the integrity of mobile communications. This innovative approach makes VORTxT a standout candidate for recognition in the fight against fraud.

 

Verify Fraud Guard

Twilio

Fraud Guard, a feature within Twilio Verify, is specifically designed to combat SMS Pumping Fraud attacks. By combining customer first-party data with Twilio Super Network data, it delivers outstanding performance for some of the most complex and demanding brand use cases globally. Key innovations include a 100% SMS Pumping protection guarantee, protection modes, sub-account protection for ISVs, and algorithm enhancements leveraging Segment first-party data and Lookup Phone Number Quality Score. These features make Fraud Guard a groundbreaking solution which thousands of customers are taking advantage of, positioning Twilio as a leader in SMS fraud prevention.

 

Shush Sherlock

Shush Inc

Shush is a leader in Network Authentication solutions, pioneering the future of secure and seamless authentication for businesses. Our mission is to elevate industry standards by delivering cutting-edge solutions that prioritize both security and user experience. Specializing exclusively in the supply-side, Shush provides Mobile Network Operators (MNOs) with a scalable, cloud-hosted API monetization platform.

Our solution seamlessly integrates with existing MNO infrastructure, eliminating the need for additional hardware. Leveraging advanced cloud containerization and virtualization technologies, we enable our clients to achieve market monetization within just 90 days. This rapid deployment, combined with our comprehensive Network Authentication Self-Service SaaS solution, distinctly sets Shush apart from the competition.

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How Shush Supports Carriers

Shush takes the complexity out of deploying and managing Network Authentication services for carriers. Our technology platform and business tools are designed to plug seamlessly into the existing market, which is divided into supply and demand sides. On the demand side, such as banks, fintech and demand partners  currently deliver Network Authentication and A2P SMS. On the supply side, there are over 1,000 carriers worldwide, and Shush is solely focused on empowering them to succeed by connecting them with the demand side, eager for their Network Authentication services.

Why Choose Shush?

1. Expertise in Network Authentication: Our Chief Product Officer developed the leading service within T-Mobile USA, giving us unmatched insight into market demands, technical deployment, and operational processes, from privacy to invoicing.

2. Ease of Collaboration: We understand the financial constraints carriers face, so we eliminate upfront costs. With a revenue share model, we handle everything and deliver monthly payments to our carrier partners.

3. No Additional Equipment Required: Carriers’s network security teams are cautious about introducing third-party servers. Shush operates within a carrier’ss existing network infrastructure, using standard protocols to extract valuable network signals without the need for additional hardware.

SAFr Auth

Sekura.id

SAFr Auth by Sekura.id The Best Anti-Fraud Solution Protecting Mobile Users and Enterprises

2024 has shown us digital fraud is evolving faster than ever; Sekura.id’s SAFr Auth is a true next-level anti-fraud solution that reshapes mobile authentication. With fraudsters increasingly exploiting generative AI to bypass traditional security systems, SAFr Auth is uniquely equipped to protect mobile users and networks from existing and emerging threats. Unlike solutions that rely on biometrics or passkeys, SAFr Auth provides impervious protection through already-device bound cryptographic methods and advanced threat mitigation.

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Thirteen Times Better Than SMS OTP

SMS One-Time Passwords (OTPs) were once the backbone of mobile authentication, but they are now highly vulnerable to SIM swap fraud, phishing, and man-in-the-middle (MitM) attacks. SAFr Auth surpasses SMS OTP by a staggering factor of 13 in terms of security, reliability, and user experience. Using cryptography that has been trusted and unbroken since 1991, SAFr Auth eliminates vulnerabilities associated with legacy systems, offering secure, real-time authentication without any weak points for fraudsters to exploit.

 Resilient Against Generative AI Exploits

Over the last year, generative AI has revolutionised fraud, enabling the creation of synthetic biometrics, deepfakes, and advanced phishing techniques. Unlike biometrics or passkeys, which are increasingly vulnerable to AI-driven spoofing, SAFr Auth is inherently resistant to these threats. It does not depend on replicable user data like faces, voices, or patterns. Instead, SAFr Auth relies on secure, encrypted exchanges that are impossible to fabricate, ensuring users and networks remain safe, regardless of the sophistication of AI-enabled attacks.

 Proven in Real-World Scenarios

SAFr Auth is a global standard in mobile identity, supported by Sekura.id’ss leadership team—the very experts who pioneered the mobile identity APIs in use today. Its robust built-in safeguards against MitM attacks and phishing ensure that even the most advanced fraud attempts are thwarted. Recognised by the Reserve Bank of India as potential rules-based alternative to OTP-based authentication, SAFr Auth aligns with a growing regulatory preference for secure, principle-based digital identity solutions.

  A Future-Proof Platform with Continuous Improvement

SAFr Auth is not just a product; it’ss a continually evolving anti-fraud platform. Leveraging machine learning, it adapts to emerging fraud patterns, staying ahead of attackers. The development roadmap includes Web3 and blockchain integrations, ensuring SAFr Auth is ready for the decentralised future of digital identity. This proactive approach makes SAFr Auth a solution not only for today’ss threats but for tomorrow’ss as well.

 Effortless Deployment, Immediate Impact

SAFr Auth is as simple to deploy as it is powerful. With minimal technical overhead—often no more than a single line of code—businesses can implement a security solution that delivers immediate results. Deployment takes weeks, not months, allowing companies to protect their users and networks while delivering an awesome user experience.

 Why SAFr Auth Should Win

In a category that demands innovation, effectiveness, and adaptability, we believe SAFr Auth is the clear choice. It is the only solution that combines 100% login reliability, generative AI resistance, and industry-leading scalability, all while simplifying the user experience. It’ss already protecting users worldwide, transforming the way businesses safeguard their users and assets against emerging fraud threats.

SAFr Auth is not just better than the alternatives—it’ss fundamentally different, purpose-built to meet the challenges of a rapidly changing digital landscape. It embodies everything the anti-fraud category should celebrate: innovation, resilience, and a commitment to protecting users and companies from even the most sophisticated threats.

For these reasons, we feel Sekura.id’ss SAFr Auth deserves to be recognised as the best anti-fraud solution of the year.

SIM-Based Authentication

Unibeam

Unibeam’s SIM-based Identity Authentication (SIA) technology is a breakthrough in two-factor authentication (2FA), addressing the vulnerabilities of traditional methods in ID & Data security and antifraud. By integrating the SIM card’s universally available hardware components a secure anchor for authentication, SIA enhances both security and user experience without additional hardware or applications.

 

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SIA binds the user’ss SIM/eSIM to their mobile device, creating a tamper-resistant, cryptographic link that replaces fragile SMS OTPs and eliminates passwords. This approach thwarts phishing, smishing, and SIM-swap attacks, ensuring that fraudsters cannot exploit stolen credentials or intercepted codes. Unlike conventional 2FA, SIA leverages the SIM’ss inherent cryptographic properties to verify identities with unmatched reliability.

A key innovation of SIA is its dynamic response to real-world fraud scenarios. For example, authentication prompts are automatically disabled during active calls to prevent impersonation scams. Additionally, trusted parties can impose real-time transaction controls based on context, blocking high-risk actions when anomalies are detected.

Currently live on millions of SIM cards across the US and Asia, SIA delivers proven results in protecting sensitive transactions and identities. Its seamless integration with existing telecom infrastructure makes SIA a scalable, cost-effective solution for modern antifraud challenges.

Tanla Anti-Spam and Anti-Scam Solution

Tanla Platforms Limited

Tanlas flagship products, Wisely ATP and Trubloq, stand out as transformative innovations in the fight against communication fraud, positioning them as strong contenders for the anti-fraud category at the Meffys. These solutions exemplify Tanlas commitment to creating a safer and more trustworthy digital ecosystem by leveraging cutting-edge technologies like blockchain, real-time authentication, and advanced encryption. Designed to tackle the growing challenges of fraud, spam, and security vulnerabilities, Wisely ATP and Trubloq have set new industry standards in transparency, compliance, and consumer protection.

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Wisely ATP (Anti-Phishing Technology Platform) secures application-to-person (A2P) messaging with advanced features such as real-time authentication, fraud detection algorithms, and end-to-end encryption. It prevents unauthorized access and ensures secure delivery of sensitive communications, such as financial transactions and OTPs (one time password), protecting customers and enterprises from potential fraud.

Trubloq, built on blockchain technology, offers unparalleled transparency and security by creating an immutable ledger of all communications. It is the worlds largest application of blockchain to combat unsolicited commercial communications by deploying Distributed Ledger Technology (DLT). It enables enterprises to comply with regulatory requirements, block fraudulent and spam messages proactively, and ensure consumer trust.

Together, Wisely ATP and Trubloq form a comprehensive framework that addresses vulnerabilities in the communication chain, enhances trust, and ensures compliance with global and local regulatory standards. These innovations highlight Tanlas leadership in advancing secure, reliable, and fraud-free communication solutions in the digital era.

Fraud Prevention Registry

netnumber

As global phone number fraud continues at an alarming rate – stealing billions from consumers and leaving many wary of even answering their phones – netnumber, a leading provider of phone number intelligence solutions, is working with enterprises, financial services providers and the broader telecom community to find innovative solutions to combat this ongoing problem. In 2024, an interesting concept emerged from discussions with top partners and mobile ecosystem members, resulting in a first-of-its-kind industry tool, the netnumber Fraud Prevention Registry (FPR). Created by netnumber, the FPR is a global consortium-based phone registry for identifying and reporting communications fraud.

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This powerful registry enables the sharing of fraud data among participants and other heavily targeted industry members creating a new path for ecosystems to fight fraud holistically.

How it Works

The FPR supports Communication Service Providers, Messaging Providers, Enterprises, and Identity & Service Providers by enabling them to access reported fraudulent phone number activities from a centralized repository. In parallel, the FPR is designed as a registry to report and verify fraudulent phone number activities.

This flexible registry is currently focused on two different categories of data: sender numbers (numbers used as originators) from financial institutions and carriers, but also victim numbers sourced directly from data breaches and victims.

A member-based tool, the FPR in combination of netnumber’s phone number intelligence addresses multiple scenarios, including identifying potentially malicious messaging or voice traffic sources and implementing restrictions to fight fraud.

Some of its Key Attributes Include:

Confirmation. All phone numbers in the FPR are confirmed to have been involved in fraud
Updated Number Status. Fraud data is updated continuously by FPR participants
Easy Access. Data access requires only simple integration with a dedicated query service or via existing interfaces, such as netnumber’s Number Check service.
Malicious Senders and Victims. Malicious Senders are identified by their text message sender ID or their voice call CLI. FPR members use this information to identify potentially fraudulent traffic and implement restrictions. Victims identify phone numbers of subscribers that might be at risk. Either via data breaches or phishing, their phone numbers have become known to fraudsters and these subscribers might be targeted by SIM swap, porting out fraud or other attacks. Enterprises can use the FPR Victim information to identify customers with increased risk of being defrauded and to implement measures to protect the respective customers.
Value-Added nnSR Service. As host of the industrys authoritative registry for managing message routing and text-enabling in North America – the netnumber Services Registry (nnSR) – the FPR becomes a value-added service for nnSR users by alerting them to a number’s potential risk upon provisioning a phone number to the nnSR. (i.e., by alerting them to the number’s presence in the FPR).  nnSR customers are also notified if previously provisioned numbers get added to the Fraud Prevention Registry.

Over 1 Million Numbers Secured So Far

Starting in North America, the FPR is seeing thousands of numbers, many used multiple times on average, reported monthly from financial institutions and other participants related to phishing or fraud activities.  In addition, the FPR contains millions of phone numbers reported from various data breach activities. In 2025, the FPR will continue to expand internationally and will grow its member base.

Scam Signal

FICO and JT

According to UK Finance, one in three UK consumers has fallen victim to authorised push payment (APP) fraud, which has contributed to fraud now being the highest reported crime in the country. APP fraud continues to grow globally and in the UK. Losses reported in 2023 reached £460 million.  APP fraud, originating from telephone calls or SMS, continues to be of higher value and accounted for 43% of losses.

This is a global problem and is one of the world’s leading fraud threats. New regulations such as the Payment Systems Regulator in the UK are enforcing that both the sender bank and the receiving bank are responsible for compensating a victim of APP fraud. The pressure is more acute than ever for banks to find something that reduces their losses, protects their reputations and safeguards their customers.

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FICO and Jersey Telecom (JT), in collaboration with the GSMA and with additional support from UK Finance, which represents the UK’s banking and financial services sector, have identified the most relevant telephony signals that indicate an active scam. They have developed a product to support the intervention and prevention of scams through dynamic customer engagement strategies. Scam Signal is the first real-time application of telephony data being used with customer and payment data to tackle the issue of social engineering and specific related crimes such as authorised push payment fraud, where consumers are tricked into making authorized payments to scammers. It is the only solution that offers an integrated approach from telephony data to fraud decision making and prevention, enabling direct, real-time intervention with the customer to determine if a payment and/or high-risk process should proceed.

To build this solution, JT worked with the GSMA (Global System for Mobile Communications) and the UK Mobile Network Operators to access mobile network signals within a privacy compliant framework that protects personal data. FICO’s analysis identified significant links between a customer’s phone behaviour and the probability of a scam taking place. For example, a customer may be actively coached through security or manipulated by a fraudster into making a payment during a mobile phone conversation and/or disclosing security credentials.

Scam Signal uses advanced analysis of real-time network data together with customer and payment data, during live transactions and high-risk processes, to effectively detect and mitigate social engineering attempts aimed at deceiving and defrauding account holders. Scam Signal incorporates this data from across 2G, 3G, 4G, 5G VoLTE and Wi-Fi calling for multiple mobile network operators and also supports UK landlines to provide comprehensive coverage, especially to non-digital customers where loss data indicates a higher percentage of society’s most vulnerable consumers.

The first bank to implement the solution has used the service to successfully identify APP fraud within their 14 million customers with the following results:

  • Reduced the number of people scammed by 41%.
  • Decreased fraud losses from scams by 44%.
  • Lowered false positives (payments flagged as fraud that are in fact genuine) by 55%.

As a detection service, Scam Signal is accessed in real time by the bank within FICO’s customer communications solution, integrated via an API to the respective networks via JT. If intervention is warranted, FICO’s customer communications rules and decisioning capabilities are used to present customers with personalised, omni-channel and highly contextualised messages to break the scammer’s spell for high-risk activities. These messages can be built into conversation flows that respond in real-time to the actions the customer takes across multiple channel types. For example, if a customer hesitates or looks to progress a payment, additional messages can be sent, and different options offered, such as suggesting to delay the payment or offering to speak to a fraud prevention specialist. The service can also be used to provide regular updates during the contact strategies back to the client’s core platforms to provide real-time updates and to provide additional payment and account security.

FICO’s customer communication solution enables businesses to comply with new UK PSR guidelines on consumer standard of caution, which calls for banks to stop relying on "boilerplate" messaging when issuing communication alerts. It also supports UK banks’ compliance with Consumer Duty and PSD regulations.

Clearly a game changer in terms of reducing APP fraud, the service is now live across three of the four main UK mobile operators with all call networks ranging from 2G-5G to Voice Over Wi-Fi. Scam Signal provides both mobile and landline coverage in the UK, with 85% UK mobile coverage, and 5 million of 21 million active landlines. Once Three is integrated into Vodafone as part of the recent acquisition, mobile coverage will rise to around 95%. Coverage of landlines should also increase during 2025 when Telefonica provide the service for their Virgin Media Landline consumers.

Currently, four major UK high street banks use the FICO and JT joint solution to protect both digital payments and cards, where it is being used to identify and prevent social engineering, within post-card transaction verification, 3DS and Digital Wallet Account take over scams. Detection rates are 30-40% depending on the use case and it reconfirms the importance of banks using real-time telco intelligence not just in payments but across all customer channels where there are high risk events.

Scam Signal is due to launch this quarter in South Africa and Spain, with further expansion expected in Sweden, USA and in Canada during 2025.

FICO and JT firmly believe that the Scam Signal Detection Service will continue to evolve by identifying additional network data, exploring new use cases and expanding into other industry verticals to better identify and prevent social engineering of consumers. This evolution will be critical as criminals pivot to new and emerging technologies, such as generative AI, to make social engineering tactics more sophisticated.

365guard

Route Mobile Limited

Introducing 365squared’s AI and ML-driven spam SMS detection solution, 365guard. This cutting-edge solution is revolutionising the way spam and fraudulent messages are managed, protecting mobile users and networks against emerging threats. By integrating 365guard, operators gain a powerful tool that not only secures their networks but also boosts customer loyalty, reduces operational costs associated with spam-related issues, and enhances brand reputation as a leader in mobile security. This solution isn’t just about stopping spam—it’s about future-proofing the operators network, unlocking new revenue streams, and driving customer confidence like never before.

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Key highlights of the solution include: Real-Time Spam Detection: 365guard utilises advanced AI algorithms to analyse SMS messages in real time. It proactively identifies and blocks spam, phishing attempts, and unauthorized promotional messages, safeguarding both the operator and the customer from evolving threats.

Customised Alerts: 365guard offers Operators the ability to customise messages with a prefix, for example “Suspected Spam”, or any tailored branding that resonates with their customer base, offering immediate, clear warnings to users. This level of personalisation empowers operators to elevate user trust and brand credibility while enhancing customer satisfaction.

Adaptive Machine Learning: What truly sets 365guard apart is its ability to evolve continuously. Using adaptive machine learning, the system is designed to recognise and counter new spam patterns as they emerge, ensuring the highest level of protection and adaptability. As cybercriminals get smarter, so does 365guard, enabling operators to stay one step ahead of evolving threats.

Proven Impact: In the first week of deployment, 365guard flagged over 24 million spam messages, highlighting its unparalleled efficiency in protecting operator subscribers from unwanted, fraudulent, and potentially harmful communications. This early success demonstrates just how powerful and effective the system is at tackling spam head-on.

The partnership between Route Mobile and Vodafone Idea represents a groundbreaking advancement in mobile network security, marking a pivotal moment in the fight against SMS-based threats. Together, they’re delivering a safer, more secure messaging experience for over 200 million users, setting a new standard for customer protection in the mobile industry. With this collaboration, both companies are shaping the future of mobile security and creating a more trusted, seamless communication environment for users worldwide.

ReveNet

SMS Highway t/a ReveNet

The video is a visual representation of an 18 month long extensive analysis of the A2P SMS ecosystem and in particular feedback received from Mobile Network Operators globally about their frustrations with it.

The ReveNet brand is born from SMS Highway ‘s20 plus years of experience in A2P SMS monetization and is designed specifically to address the frustrations highlighted by MNO ‘sglobally.

In a succinct 1&’28”; video, we have sought to convey the difference that ReveNet ‘sapproach and technology will bring to the market. We believe the video clearly articulates the problems we are addressing and the solutions we&’re proposing in a clear and accessible way to the global MNO audience. We think that it ‘svital to the future health of Mobile Network Operators that they choose partnerships based on transparency and trust, in order to strengthen their businesses and protect their networks and subscribers from malpractice and fraud.

MEFFYS 2025

Antifraud

Categories

Content & Advertising

What has been the most innovative content or advertising service for mobile users in 2024?

Payment & Commerce

What has been the most innovative Mobile Payment service showcasing usability and security?

ID & Data

What has been the best innovation in the area of Authentication in the past 12 months?

Connectivity & Wholesale

What has been the most innovative solution for connectivity or global roaming this year?

Messaging Channels

What has been the most innovative messaging service enabling richer communication and engagement for mobile users?

Omnichannel Customer Experience

What has been the most impactful Omnichannel enterprise comms campaign this year?

Mobile Evolution

What has been the most groundbreaking advancement in mobile technology or networks in the past year?

Antifraud

What has been the best antifraud solution protecting mobile users and networks against emerging threats?

ESG

What initiative has made the greatest impact in advancing sustainability, social responsibility, or corporate governance in the mobile industry?

 Special Award: Personal Contribution to the Mobile Ecosystem

The person who has distinguished themselves for their Contribution to the mobile ecosystem advancement. We’re looking for impactful innovations, significant collaborations and consistent consumer protection

The MEFFYS 2025

The 20th Annual MEFFYS Awards will take place in Barcelona. As we mark two decades of groundbreaking progress, we’ll look back on a timeline of key milestones and achievements that have shaped the mobile industry.

Interested in taking part or becoming a sponsor? Contact us at meffys@mobileecosystemforum.com

MEF