One of the standout features of XR Academy is its AI-driven personalisation, which transforms the learning experience into a dynamic and tailored journey. Acting as a virtual tutor, the AI allows users to ask questions, receive in-depth answers, and even explore related topics, fostering continuous inquiry and deeper understanding. The platform’ss quiz feature, enhanced by AI, adds an engaging, gamified dimension to education, dynamically adjusting difficulty levels based on user performance to keep learning both challenging and enjoyable. Additionally, XR Academy is designed for accessibility and mobility, ensuring that these advanced features are optimised for mobile devices, making high-quality VR and AI experiences available anytime, anywhere.

Looking ahead, XR Academy promises to expand its capabilities with more diverse and interactive content covering fields such as environmental science, advanced robotics, quantum physics, digital art innovation, and cultural anthropology, all curated by AI based on user’ss interest and learning level, to ensure relevance and engagement. The platform’ss commitment to innovation and accessibility makes it a pioneering educational tool that not only enriches the user experience but also redefines what learning can be in the digital age. By offering a dynamic fusion of VR, AI, and mobile technology, XR Academy provides a transformative and forward-thinking approach to education, positioning itself as the most innovative content for mobile users in 2024 and beyond.

Together, these groundbreaking products are changing how brands engage with their customers. Over the last 18+ months, Attentive has been testing and validating its AI products and features in-market and are the furthest ahead in AI-powered marketing space to deliver the highest message performance. Hot Topic, Crate & Barrel, UGG, and more leading brands are experiencing an average 124% increase in revenue with AI Pro and/or AI Journeys.

We introduced Attentive Signal, our robust identity solution built for today’ss mobile-first consumers. Attentive Signal is the secret sauce that drives the incredible performance customers see when they switch to Attentive. From segmentation, to journeys, to our best-in-class AI products, Attentive Signal uses our SMS performance to build a more complete understanding of each subscriber even in the face of ever-evolving data collection challenges.

Attentive works across ecosystems and industries that thrive on engaging customers and prospects like sports and entertainment, where over 40% of the top four sports organizations have chosen Attentive to forge connections with their fans and elevate team engagement to new heights.

This year OLLY, a leading brand of vitamin supplements and other products focused on championing better well being for all, revamped their marketing strategy and it’ss helping them redefine wellness. Combining email and SMS created a winning formula that supercharged their customer engagement. It helped them create more personalized experiences and bring wellness to everyone.

Attentive also helped Neiman Marcus drive more revenue per customer this year. The brand significantly enhanced the personalization and effectiveness of their cart-abandonment journey by using real-time data and subscriber insights with AI Journeys. To address this challenge, Attentive’ss innovative solutions allowed them to send highly tailored 1:1 messages, each with personalized content, frequency, and timing, uniquely suited to every customer.

At Attentive, we believe we’sre on the cusp of an era where AI and RCS is driving a shift in brand-to-consumer messaging from legacy batch-and-blast approaches into personalized, impactful experiences that feel like a dynamic group chat or a branded thread full of rich, interactive content. Our innovative approach, customer focus and patented technological achievements have solidified Attentive as a leader in this transformation and we’sre excited to make this vision a reality.

For Content Providers/Brands:
MobiBox connects content providers/brands with 100+ trusted traffic partners, enabling them to monetize their content, expand their reach, and explore opportunities in untapped markets.

For Traffic Partners:
MobiBox gives traffic partners access to high-performing offers, allowing them to monetize their traffic by promoting these offers and using AI-driven marketing tools to reduce user acquisition costs.

Here’s what Mobibox brings to the table:

• • AI campaigns to analyze performance, enhance targeting, and boost ROI.
  • Automated campaigns to simplify ad management, optimize campaigns, and reduce cost, and efforts.  
  • Campaign Visibility to monitor and ensure campaign compliance. 

• Ad Accounts Integration: Seamless agency ad accounts to monitor campaign performance, and simplify management in a centralized place.

• Bot Blocking Technology to detect and block bot traffic, maximizing ROAS. 

Climate change and weather are part of the current social debate. Climate change and extreme weather events demand rapid and effective responses, and AI is an emerging essential tool in tackling this global change. AI-powered applications allow for unprecedented climate pattern predictions, helping to anticipate events like hurricanes, heat waves, and droughts. By integrating vast amounts of climate data, AI can identify hidden trends and patterns, enabling governments, businesses, and communities to plan more effectively and make informed decisions to mitigate associated risks.

Beyond prediction, AI-driven technologies are optimizing natural resource management. Apps leveraging AI can improve energy efficiency, reduce water waste, and maximize the distribution of renewable energy.

Tappmeteo stands at the forefront of this movement, providing users with real-time weather data, AI-driven predictions, and insights on climate patterns that empower individuals and businesses to make informed decisions for a more resilient and sustainable future.
Tappmeteo is a service dedicated to monitoring climate change and its effects. It lets users personalize their alerts to keep abreast of the latest developments.

The service has been developed in close collaboration with leading technology partners, ensuring high-precision information.

It incorporates climate change technologies known as “;climate tech. Ë® It also incorporates interactive features inviting users to become active players in the fight against climate change, enabling direct participation in environmental initiatives.
The service includes all these benefits for the user:

– A climate change section with up-to-date information, articles, inspiring stories, and immersive videos showcasing real-world solutions. It also offers an action podcast and challenges to inspire users to take active steps in the fight against climate change.

– The weather section includes real-time alerts, research, and radar to inform users. Additionally, it features a weather podcast that provides expert insights and updates on the latest climate and weather patterns.

– The AI section, with reliable AI and innovative assistants, has the potential to help meet climate challenges and predict the impact of climate on users&’ daily activities. Delta AI is a debate tool designed to encourage user-AI interaction on specific issues, such as climate change, international agreements, and sustainable consumption habits, among others. This tool allows users to select the topic for debate and personalize their experience by entering their name.

– Finally, we have a dedicated kids section with educational articles, an eco-series, and various tutorials and documentaries designed to inspire learning. It also features games that engage children in fun and interactive ways while promoting environmental awareness.
The innovation and the challenge were to create a mobile service dedicated to climate change for new generations who are looking not only for accurate weather information and alerts but also to become actively involved in the fight against climate change and are ready to pay to participate in this action.

Our product has a clear mission: to drive innovation for a more sustainable and conscious future. We achieve this mission through three core pillars. First, we focus on promoting interactivity and contribution, providing users with tools to actively engage in essential causes through challenges, interactive content, or collaborations. Second, we are dedicated to educating new generations, offering educational resources such as articles, videos, and games that foster learning and awareness about climate change and other critical issues. Finally, we aim to raise awareness, encouraging global consciousness about the importance of taking action on our planet ‘schallenges. Through these three approaches, we are redefining what it means to innovate in the field of sustainability, providing a platform that informs, inspires, and mobilizes.

An attractive, easy-to-use interface makes navigation a breeze, while 24/7 AI-powered consultations provide real-time assistance whenever you need it. As an All-in-One Platform, it serves everyone—from casual weather checkers to passionate climate change enthusiasts—offering a comprehensive service that delivers everything you need in one place. Whether you&’re exploring weather updates or diving deep into climate insights, it ‘syour go-to tool for the future.

Our goal? To transform typical chatbot engagement into an immersive experience that demonstrated the possibilities of gamification and connectivity in a way that was both interactive and unforgettable.

From AI assistants with big personalities and an AI-powered voice challenge to hunting virtual ducks in augmented reality and a meta-game involving creative prompt extraction, Shift Quest reflected Infobip’ss playful brand persona by captivating audiences with exploration, and fun with advanced technology and thoughtful storytelling.

With over 27,000 messages exchanged in just 24 hours, Shift Quest demonstrated the power of immersive gamification to drive interactive, unforgettable events perfectly aligning with Infobip’ss mission to redefine connectivity and innovation through dynamic and meaningful interactions.

Shift Quest broke new ground by leveraging AI-powered chatbot technology to onboard players into a gamified augmented reality game a blend of technologies offering an immersive user experience for event activations. The innovation lay in seamlessly integrating WhatsApp chatbot interactivity with WebAR, demonstrating how AI-powered chatbots can deliver personalized and gamified experiences. To ensure uninterrupted access, the event space was optimized for 5G, allowing players to participate without interruptions, even outside WiFi hotspots.

But that wasn’st the only standout innovation.

Throughout the gameplay, Shift Quest stacked layers upon layers of technology, all supporting the overarching narrative while ensuring a smooth and intuitive user experience:
– AI Assistants: Players could request ‘divine guidance’ from The Duck, a conversational AI providing tailored hints with a cheeky personality that enriched gameplay and narrative.
– Voice Recognition Challenge: Players recorded ‘I love Shift Zadar!’ while modulating their voices to match a target soundwave. An AI system analyzed and ranked their efforts, adding an interactive twist.
– Augmented Reality Hunt: Players moved seamlessly from WhatsApp into WebAR, hunting virtual ducks hidden across the venue, blending physical exploration with digital gameplay.
– Creative Prompt Extraction: In the final challenge, players used prompt extraction techniques to ‘make The Duck quack’ and unlock the final code, highlighting AI security while delivering a thrilling conclusion.

By merging storytelling with advanced integrations, Shift Quest showcased a new standard for gamified event activations, bridging narrative and technology to redefine engagement.

Shift Quest was designed to captivate attendees from the start, seamlessly blending advanced technology, immersive storytelling, and real-world challenges into a multi-level game experience delivered through a chatbot with a big personality that perfectly aligned with audience preferences.

Participants navigated the conference venue both “in-game” and “in real life” under the guidance of The Duck, Shift’ss beloved mascot turned chatbot game master. Across eight progressively challenging levels, players solved riddles, mastered tasks, visited specific booths, and explored the impressive 15,000 m² venue venturing even into augmented reality. Far from being glued to their screens, participants stretched their legs, wit, and even vocal cords as they uncovered clues and advanced through the game.

The final challenge demonstrated the importance of security in AI, tasking players to ‘make The Duck quack’ by using prompt extraction techniques to unlock the secret code and complete the Quest.

Inspired by classic text-based adventures and reimagined with cutting-edge technology, Shift Quest heightened the event experience by introducing an element of play and discovery that stood out amid traditional tech displays. The gamified adventure, coupled with meaningful lessons in technology application, left a lasting impression.

Shift Quest provided more than entertainment it offered participants a deeper understanding of how technology can address real-world needs like information access, security, and navigation, aligning seamlessly with Infobip’ss mission to showcase innovative applications of conversational AI.

Focusing on the augmented reality component of the Shift Quest experience, Inner Reality’ss immersive WebAR platform achieved an average conversion rate of 80%, significantly outperforming traditional methods like web forms, which typically see less than a 1% conversion rate. This was amplified by Infobip’ss AI-powered chatbot channel, where 99% of users entered the game via WhatsApp and completed the entire user journey.

What had started as a standard booth chatbot, attracting limited attention, evolved into an advanced, gamified conference experience that took over the venue earning its place on the main stage with over 27,000 messages exchanged. Shift Quest captivated 462 unique players, who participated in 909 sessions, with each user averaging two sessions during a 24-hour playing window highlighting a continuous appetite for the developer audience.

Players explored the impressive 15,000 m² venue, solving riddles, chasing robots, and hunting virtual ducks. The activation also created a noticeable buzz across the event space, as participants weren’st restricted to a specific area, generating a contagious excitement that encouraged others to join in.

Shift Quest seamlessly bridged physical and digital engagement, transforming a typical chatbot into a centerpiece of the conference experience. The activation demonstrated Infobip’ss commitment to innovation, leaving a lasting impression on attendees and redefining expectations for event engagement.

From eight meticulously crafted levels to advanced integrations that bridged tech and play, Shift Quest was more than just a game or a chatbot it was a masterclass in engagement and collaboration.

The project’ss success was the result of close collaboration between Infobip’ss internal teams and external partners. Internally, cross-functional teamwork brought together creatives, developers, product managers, the AI and system engineers to conceptualize and execute the game’ss core components. These included the AI-powered Voice Challenge, where players matched soundwaves to a target, and the AI Assistants dedicated to each level, providing tailored guidance with a cheeky personality.

Externally, partnerships expanded the game’ss technical scope. Inner Reality led the creation of the immersive AR experience, developing a custom WebAR solution that integrated seamlessly with the game. Infobip’ss creative team provided direction and support, ensuring it was fully aligned with the game’ss overarching narrative and aesthetics. Codify developed the API that enabled the automated registration process from WhatsApp to Inner Reality’ss platform, ensuring smooth transitions between game layers. SplxAI contributed to the final challenge, crafting the prompt extraction element to demonstrate AI security concepts in an engaging way.

Regular cross-functional meetings ensured alignment on the activation’ss goals, while ongoing communication with event vendors helped integrate the experience into the venue seamlessly. Proactively anticipating technical challenges allowed for smooth execution and a high-impact activation.

Shift Quest exemplified how collaboration across teams and with external partners can bring an ambitious vision to life, showcasing Infobip’ss technology and redefining what’ss possible in event engagement.

The Shift Quest activation model is highly scalable due to its ease-of-accessibility, digital-first design and seamless integration of AI-powered chatbot technology. Its adaptability makes it suitable for events of varying sizes, industries and demographics, offering both mass engagement and personalized interactions. By leveraging AI, AR, gamification, and even voice interaction, the model can be tailored to fit different themes, locations, or objectives while maintaining its core appeal.

The open framework of Shift Quest is designed to incorporate emerging innovations effortlessly. From integrating advanced voice interaction capabilities to expanding the scope of AR experiences, the model remains flexible and ready to evolve alongside technological advancements. This flexibility not only enhances its future potential but also serves as a fantastic showcase of Infobip’ss technology and integration capabilities in a creative delivery format.

Additionally, the model allows conferences and events to position sponsors within the gameplay itself, offering unique commercialization and marketing opportunities. There is also the possibility to provide greater inclusivity, offering gameplay over other digital channels such as RCS.
Looking ahead, future activations could include real-time sentiment analysis to adapt dynamically, hyper-personalized rewards based on user behavior, or post-event engagement through tailored follow-ups.

Infobip’s focus on innovation positions this model to redefine engagement strategies across industries, offering brands an exciting way to connect with their audiences and deliver meaningful, memorable experiences. The success of Shift Quest showcases the limitless potential of combining storytelling, technology, and interactivity to create scalable solutions that resonate globally.

Key Features:

– Unlimited Access: Become a Premium user to enjoy unlimited access to all content, including special features.

– Offline Reading: Download your favorite comics and read them anytime, even without an internet connection.

– Customisable Reader: Personalise your experience by adjusting the background color, adding notes, and using bookmarks.

– Continuous Reading: Pick up where you left off, even if you’sre following multiple stories simultaneously.

– Independent Creators: Discover expertly curated content and works from independent artists.

– Multi-Platform Support: Enjoy your comics on all your digital devices and seamlessly continue your reading from where you left off.

With over 1,000 titles available, House of Comics allows you to explore and collect comics from new and established creators worldwide. The app is user-friendly and offers variety of material to suit every taste.

Download House of Comics and immerse yourself in the incredible world of comics wherever and whenever you like. Available for both iOS and Android devices.

For more information and to download the app, visit:

www.t-mobs.com/hoc-en

Don’st wait any longer to enjoy your favorite graphic stories in the palm of your hand!

As a remote-first company with a clear working ethos, Mesh Ads has built strong relationships with Google, securing direct account manager access and credit line facilities for their clients. Their commitment to transparency and client focus has enabled numerous businesses to achieve rapid time-to-market while maintaining sustainable growth through Google Ads.

Most impressively, Mesh Ads has demonstrated versatility across various verticals including VOD and Gaming verticals, while consistently maintaining high performance standards and compliance requirements. Their ability to combine technical expertise with creative optimization and strategic insight makes them a worthy nominee for this award.

Challenges 

o   Cutting Through the Noise: The sneaker sector is highly competitive, and Courir needed fresh ways to capture customers’ attention and promote new collections. 

o   Limited Visibility & Metrics: Traditional SMS and email marketing didn’t always provide robust insights into campaign performance or enable sophisticated interactivity. 

o   Omnichannel Consistency: Courir sought to unify messaging across multiple platforms, ensuring consistent branding and seamless customer engagement. 

·       Solutions 

o   Multi-Channel Mobile Strategy: With Sinch’s guidance, Courir introduced campaigns across SMS, Rich SMS, WhatsApp, and RCS, enabling dynamic content like GIFs, clickable CTAs, and two-way conversations. 

o   WhatsApp Holiday Campaigns: Tailored opt-in experiences provided exclusive deals and gift guides via chatbot interactions, generating high participation rates and fostering a sense of community among brand followers. 

o   RCS for Next-Level Rich Messaging: Sinch helped Courir pilot RCS, incorporating branded sender profiles, read receipts, rich media, and interactive buttons—all within a single message flow for Android users. 

·       Impact & Results 

o   Higher Engagement & Sales: WhatsApp opt-ins increased fivefold within one year, while RCS campaigns posted a 137% ROI—outperforming Rich SMS in both engagement and revenue generation. 

o   Enhanced Brand Trust & Loyalty: RCS verification and conversational features (like clickable product links) cultivated deeper consumer confidence in Courir’s promotional offers. 

o   Data-Driven Optimization: With detailed metrics on read rates and customer interactions, Courir refined each campaign to drive even stronger results. 

o   Future-Focused Innovation: Courir plans to scale RCS to iOS 18 users and explore Google Wallet integration, continuing to capitalize on Sinch’s evolving product roadmap. 

·       Takeaway: Courir’s inventive use of mobile messaging channels for marketing promotions perfectly illustrates innovation in content and advertising. By combining visually rich, interactive formats (RCS) with highly conversational channels (WhatsApp), Courir sets a new standard for driving retail conversion and brand loyalty. This transformation is a testament to how advanced messaging and creative strategy, powered by Sinch, can revolutionize customer engagement in retail. 

To make the service more accessible, AWG enables payments through mobile operator billing and major digital wallets in the user’s country, eliminating the need for traditional banking services. This approach democratizes access to NBA content, allowing fans to enjoy at least 88 games of their selected team via streaming, set alerts, view NBA infographics, news highlights, statistics, historical games, NBA Stories, and behind-the-scenes content.

LatamNoticias

Additionally, AWG offers the NBA League Pass, a premium subscription service that provides access to live NBA games. Users can subscribe using their mobile phone accounts or by prepaying through AWG’s mobile network operators.