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MEF Data: 10 things you need to know about Smartphone users in 2020 Content & AdvertisingMEF DataMEF Webinars & WorkshopsPayments & Commerce

MEF Data: 10 things you need to know about Smartphone users in 2020

MEF recently published the 6th Global Smartphone User Survey. MEF CEO, Dario Betti hosted a briefing to highlight some of his main takeaways from the report. Check out the video from the briefing and Dario's top 10 key things to understand about smartphone users in 2020 The Smartphone is the…
Dario Betti
July 21, 2020
MEF Data: Mobile Delivery Services – Taxi and food globally Content & AdvertisingMEF DataPayments & Commerce

MEF Data: Mobile Delivery Services – Taxi and food globally

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Fitness Apps. The promising market for health applications on smartphones has seen little growth (the survey did not include Covid-19 pandemic period). Tracing applications as well as other medical apps will possibly bring back…
Sam Hill
July 8, 2020
MEF Data: Mobile Fitness Apps – no real growth in the market Content & AdvertisingMEF Data

MEF Data: Mobile Fitness Apps – no real growth in the market

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Fitness Apps. The promising market for health applications on smartphones has seen little growth (the survey did not include Covid-19 pandemic period). Tracing applications as well as other medical apps will possibly bring back…
Sam Hill
June 24, 2020
MEF Data: Mobile Banking sees big jump in user penetration Content & AdvertisingMEF DataPayments & Commerce

MEF Data: Mobile Banking sees big jump in user penetration

Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Mobile Banking worldwide. Mobile Banking has seen a big jump in penetration of its services (and that was before the impact of the COVID19 pandemic). Users in developing economies are generally the most active. Presumably,…
Sam Hill
June 10, 2020
On Device Research insight: the rise and rise of rewarded mobile video ads Content & AdvertisingMEF Data

On Device Research insight: the rise and rise of rewarded mobile video ads

Video ads outscore all other formats by all measures of effectiveness – and none more so than 'rewarded' video ads. MEF Minute talked to market analyst On Device Research about the impact of this rising medium... Facebook recently gave game developers a new ad option: rewarded video. The logical reaction…
Tim Green
July 26, 2017
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