Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Digital Content consumption worldwide.

The most common digital service category among mobile users remains digital content. However, the content area appears to have reached a plateau with no increase in penetration from the previous year.

Brazil has the most users accessing film and music via smartphones (69%).  France is the number two country in this category with 64%, and China follows in third place with 62%.

Conversely, media services are only accessed by 38% of users in Japan. A conservative approach to media and a strong fixed broadband alternative is likely to contribute.

For more real-world insights, download the survey now

MEF’s 6th Global Smartphone User Survey

MEF’s 6th Global Smarpthone User Survey is based on 6500 interviews across 10 countries: Brazil, China, France, Germany, India, Japan, South Africa, Spain, UK, USA.

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