Get key insights from MEF’s 6th Global Smartphone User Survey – this week, looking at Digital Content consumption worldwide.
The most common digital service category among mobile users remains digital content. However, the content area appears to have reached a plateau with no increase in penetration from the previous year.
Brazil has the most users accessing film and music via smartphones (69%). France is the number two country in this category with 64%, and China follows in third place with 62%.
Conversely, media services are only accessed by 38% of users in Japan. A conservative approach to media and a strong fixed broadband alternative is likely to contribute.
For more real-world insights, download the survey now