The 10th annual MEF Global Consumer Trust Report reveals a concerning trend: data abstinence, the declining quantity and quality of shared information. Globally, 67% of users avoid sharing personal data, and only 12% are unconcerned about data control. This behavior is impacting social media platforms, as users become more passive…

Business messaging has steadily evolved from a series of individual channels siloed into specific use cases to a more interwoven solution where organisations increasingly look to offer communications platform as a service (CPaaS). At the same time, however, the P2P behaviour of consumers, and different demographic preferences for how organisations…

MEF’s 10th Annual Global Trust Study was carried out in January and February 2024. On behalf of MEF, On Device Research surveyed 9,750 smartphone users, 650 in each of 15 markets. This special report focuses on India, comparing its key findings to the global benchmark in areas such as user…

The ultimate success of RBM will be based on its ubiquity and scale. However, only 15% of all mobile network operators worldwide were in a position to offer RCS Business Messaging (RBM) services as of end-2023, with monetised traffic in just 18 markets and monetised traffic volumes a fraction of…

In just a few years, mobile wallets have exploded in popularity, transforming the way we pay. But the mobile payments landscape is still evolving. Today, mobile payments are everywhere. People store bank cards in wallets on their phones and use them to buy things in store and online. They use…

It’s fair to say AI has set the world alight with excitement as imagination’s run wild with endless possibilities of uses and products. No longer a technology that is just over the horizon, it’s here now and developing every day at an exponential rate. Ironically, with so much possibility, it…