Skip to main content
Category

Guest blog

Is Apple Tim Cook’s Company Yet? Guest blog

Is Apple Tim Cook’s Company Yet?

Its been more than three years since Steve Job's stepped aside and Tim Cook was appointed as Apple CEO.  Back then tongue-in-cheek headlines captured the zeitgeist - Cook To Improve Apple Turnover. Last week's earnings announcement - with Apple posting the biggest quarterly profit in history (net $18bn) certainly frames…
Sam Hill
February 2, 2015
Five reasons why video is the king of mobile media in India Content & AdvertisingGuest blog

Five reasons why video is the king of mobile media in India

Videos have transformed the way that we interact with mobile media.  With the promise of deeper levels of engagement it has amped consumer data consumption and built out new possibilities for mobile advertising and marketing.  Here, Nidhi Rana, Senior Marketing and Corporate Communications Exec at MEF Member VVIDIA has taken a look at trends…
Sam Hill
January 27, 2015
Transforming lives through mobile technology – mind the bumps! Content & AdvertisingGuest blog

Transforming lives through mobile technology – mind the bumps!

The recent MEF Global Consumer Survey noted that mobile-first regions are driving innovation across a range of mobile services, with accelerated adoption of relatively new areas of mobile such as mHealth, mobile banking and education. Here, Patrick Allainguillaume, Global Market Unit Head at Mahindra Comviva, reflects on mobile's growing importance in playing a…
Sam Hill
January 22, 2015
‘Wearables’ Need To Be ‘Invisibles’ – Divorcing Tech From Fashion Guest blog

‘Wearables’ Need To Be ‘Invisibles’ – Divorcing Tech From Fashion

The Consumer Electronics Show in Las Vegas is featuring a lot of "wearables" reports Techcrunch (which all seem to be smart watches).  Here, former Financial Times journalist and publisher of influential technology blog, Silicon Valley Watcher, Tom Foremski gives us his take on the direction of this nascent market. (This…
Tim Banks
January 13, 2015
How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom Guest blog

How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom

According to a recent report from Nielsen, 68% of the consumers interviewed reported that they used apps while they were “bored" or “killing time” while 70% of app downloaders who own a smartphone said they used apps while alone or by themselves. In this blog post, Matt Collins, Global Director of Applications…
Sam Hill
January 6, 2015
MEF