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Guest blogMobile video

Five reasons why video is the king of mobile media in India

Videos have transformed the way that we interact with mobile media.  With the promise of deeper levels of engagement it has amped consumer data consumption and built out new possibilities for mobile advertising and marketing.  Here, Nidhi Rana, Senior Marketing and Corporate Communications Exec at MEF Member VVIDIA has taken a look at trends…
Sam Hill
January 27, 2015
Guest blog

Reports of Google Glass’s Death are greatly exaggerated

News of Google ending sales of its flagship wearable, Google Glass is doing the rounds. Whilst that headline may grab attention, Google insists that the move is part of the product evolution.  Here, David Levine, CEO of UK-based Computer Vision startup DigitalBridge.eu explains why the Google Glass naysayers should take stock and…
Tim Banks
January 20, 2015
Guest blog

Do your customers think you care? Chances are, they don’t…

Most businesses recognize the strong correlation between high levels of customer satisfaction and long-term business growth. To that end, businesses are investing heavily in loyalty programs and customer communications. But how many of these efforts are really paying off? Do customers think they are cared for as much as businesses…
Sam Hill
January 16, 2015
10 thingsGuest blog

Preparing for the Social Internet of Things – AVG

Industry figures show that it took 25 years for the first 2.5 billion people to get online. And it’s predicted this number of connections will double in as little as the next five years. Here, Judith Bitterli, Chief Marketing Officer at AVG Technologies shares her thoughts from MEF Global Forum 2014 - plus check out…
Sam Hill
December 17, 2014
Guest blogm-commerceMobile PaymentsRegulation

Direct Carrier Billing and Boku’s e-money: from digital to physical purchases

Until recently, in Europe, direct carrier billing (AKA direct operator billing) was restricted to the purchase of digital goods and operated under an exemption to the European Union’s Payment Services Directive (PSD). This regulatory framework was largely established to deal with the purchase of ringtones and wallpapers. Now however, it’s possible for…
Sam Hill
December 10, 2014
Guest blogMobile Payments

Why Direct Operator Billing Is Back In Style

From its early beginnings as a convenient way to purchase a ringtone or game with a premium rate SMS message, paying with your mobile bill has come a long way. Today, Direct Operator Billing (DOB) (sometimes referred to as Direct Carrier Billing) is recognised globally as a highly convenient way to pay…
Tim Banks
November 28, 2014
Guest blogMEF Global Forum

Is The Future Of Education In The Cloud?

A key theme of next week’s MEF Global Forum 2014, and a highlight of the agenda for Day 1’s Innovation day, is the role of mobile technology in Education. Diana Stepner, VP of Innovation Partnerships & Developer Relations at Pearson, is one the expert panelists from the dedicated EdTech session, and here talks…
Sam Hill
November 11, 2014
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