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Guest blog

Mobile Convention London: Privacy and trust key to mobile success

At the recent Mobile Convention London, the first London based edition of the established Mobile Convention series (previously held in Amsterdam and Brussels) delegates from across the mobile tech industry heard from a range of visionary speakers on mobile engagement strategies. Amongst the many lessons, one stood out in particular: technology…
Sam Hill
April 22, 2015
Guest blogMEF Global

Lucky 13 for MEF – a new name in the year of industry evolution

CEO Rimma Perelmuter reflects on an eventful Mobile World Congress, where MEF unveiled a new identity to reinforce its expanding remit to represent the ever-broadening mobile ecosystem. This year’s 13th MEF Connects MWC in association with American Express marked a significant milestone in our history. MEF Connects MWC 2015 MEF was…
Sam Hill
March 12, 2015
AfricaGuest blog

What it means to live in a mobile first, cloud first world

We are all familiar with the terms 'mobile' and 'cloud'.  The former means portable, wire free connectivity and the latter means network based storage.  Whilst these are obvious misconceptions its how mobile and cloud work together that provides the basis of the next wave of growth for all kinds of services.…
Sam Hill
March 10, 2015
Guest blog

Is Apple Tim Cook’s Company Yet?

Its been more than three years since Steve Job's stepped aside and Tim Cook was appointed as Apple CEO.  Back then tongue-in-cheek headlines captured the zeitgeist - Cook To Improve Apple Turnover. Last week's earnings announcement - with Apple posting the biggest quarterly profit in history (net $18bn) certainly frames…
Sam Hill
February 2, 2015
Guest blogMobile video

Five reasons why video is the king of mobile media in India

Videos have transformed the way that we interact with mobile media.  With the promise of deeper levels of engagement it has amped consumer data consumption and built out new possibilities for mobile advertising and marketing.  Here, Nidhi Rana, Senior Marketing and Corporate Communications Exec at MEF Member VVIDIA has taken a look at trends…
Sam Hill
January 27, 2015
MEF