Guest blog Archives - Page 15 of 24

Native advertising’s giant leap into mobile

As the debate rages on about ad blockers and the future of mobile advertising, Jay Hinman, VP of Marketing at Smaato explores how creative native ads remain one of the most effective tools in a mobile publishers arsenal. With all the hullabaloo around mobile ad blocking cresting in recent weeks,…

MEFDecember 2, 2015

Africa Guest blog Mobile First Markets Opinions

The African mobile ecosystem, handsets, apps and mobile payments

Smartphones are coming to the African continent and within a relatively short space of time will be the default way that consumers access a universe of digital services, yet with increased access there are more challenges for the mobile ecosystem. Here Judah J. Levine, CEO at mobile finance and commerce…

Tim BanksNovember 30, 2015

Guest blog

How digital innovation is changing the way companies engage with consumers

Developments in digital marketing have changed the relationship between companies and consumers beyond all recognition in just a few short years. And the revolution will continue says Tony Pearce, CEO of games oriented social network and Meffys 2015 finalist, GRABr… Communication with today’s consumer is a two-way street with the…

Tim BanksNovember 19, 2015

Guest blog

How would sir like to pay? With my data please

It may be too late to completely take back our privacy. But couldn’t we at least trade it for a fair price? This powerful idea is finally gathering momentum, says Tim Green… I have a weird attitude to privacy in this online age. It’s like I’m straddling a fence between…

MEFNovember 5, 2015

Guest blog Meffys

The mobile phone – a farmer’s best friend

Mobile technology is transforming agriculture in developing countries, exploiting the ubiquity of mobile device ownership to offer genuinely transformative services. Below CEO of WeFarm, Kenny Ewan and Meffy winner for Innovation in Mobile Technology discusses the growing role of mobile for farmers in growth markets. Technology is everywhere, particularly in our everyday lives. The…

Tim BanksNovember 3, 2015

Guest blog Mobile Advertising Opinions

Most apps are zombies – developers need new ways to generate revenue

Half of all apps will be used half as much three months after they hit peak usage. This decline continues steadily until ten months after hitting a peak, where the average app has less than a quarter of the use it once enjoyed or worse, becomes a zombie on the…

Tim BanksOctober 29, 2015

Guest blog

A world without losers

If we can put GPS-enabled tags on objects, we may never lose anything again. Tim Green ponders a future in which he never misplaces his glasses. I want you to do a thought experiment. If you’re over 30, it might be easier for you. It starts with a question: who’s…

MEFOctober 22, 2015

Guest blog Opinions

‘Blockergeddon’ – how to thrive in the new ad blocking world

Does the rise of ad-blocking tech spell doom for ad monetisation in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technology (here, here and here), and the catastrophic doom that will beset…

MEFOctober 19, 2015

Guest blog m-commerce Mobile Payments Opinions

mPOS – at the intersection of payments, service and engagement

Mobile-point-of-sale (mPOS) is disrupting the way payments are accepted and opening up new levels of customer engagement. Initially conceived as a low cost and convenient solution for small businesses (that traditionally weren’t able to process card transactions), larger enterprises from high-street retailers to healthcare businesses are experimenting with mPOS and…

Tim BanksOctober 14, 2015

Guest blog

Whiplash is a film about drummers that’s really about startups

Photo Credit: Daniel McFadden, Courtesy of Sony Pictures Classics Why does a movie that tells the story of an obsessive jazz musician make Tim Green think of Uber? I’ve just seen the film Whiplash for the second time. For those who don’t know, Whiplash is a highly acclaimed movie about…

Tim GreenOctober 1, 2015

Native advertising’s giant leap into mobile

The African mobile ecosystem, handsets, apps and mobile payments

How digital innovation is changing the way companies engage with consumers

How would sir like to pay? With my data please

The mobile phone – a farmer’s best friend

Most apps are zombies – developers need new ways to generate revenue

A world without losers

‘Blockergeddon’ – how to thrive in the new ad blocking world

mPOS – at the intersection of payments, service and engagement

Whiplash is a film about drummers that’s really about startups

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We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

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