Guest blog Archives - Page 17 of 24

InMobi Insights: The Dynamics of a Booming App Economy

With MEF Global Forum Mobile First Markets less than three weeks away, Pooja Kallor, Global Insights Analyst from MEF member, InMobi, continues an analysis of the global mobile app ecosystem, assessing the factors that are stimulating growth in emerging markets worldwide. In the previous blog, we laid out the regional landscape for app developers in terms of share,…

MEFJune 11, 2015

10 things Guest blog Internet of Things Privacy

Strategising safety for the Internet of Things – TRUSTe

What happens when 50 billion machines connect? That’s one of the big questions privacy advocates, business leaders and government agencies are asking themselves when strategising for the future safety of our data as the Internet of Things (IoT) grows. The privacy challenges of today’s connected world can seem daunting –…

MEFMay 27, 2015

Europe Guest blog Privacy

What is Two-Factor Authentication? – Mblox

The widespread distribution of the internet and mobile devices means that more and more consumers are able to perform transactions, interact with their banks or simply book a holiday online, wherever they are, whenever they want. As consumers we expect this spontaneity. Simple transactional processes are played out on every…

MEFMay 26, 2015

Analytics Guest blog

Monetizing the Next Two Billion: Business Models for Emerging Markets

The scale of mobile has become a hot topic among technology investors, and rightfully so, with the mobile industry dwarfing the size of other technology sub-verticals. The smartphone installed base is quickly approaching 2 billion and may have already overtaken PCs. This is incredibly impressive given that the smartphone revolution…

MEFMay 20, 2015

Analytics Guest blog

Monetizing the Next Two Billion: Business Models for Emerging Markets – App Annie Insights

The scale of mobile has become a hot topic among technology investors, and rightfully so, with the mobile industry dwarfing the size of other technology sub-verticals. The smartphone installed base is quickly approaching 2 billion and may have already overtaken PCs. This is incredibly impressive given that the smartphone revolution…

MEFMay 20, 2015

Africa Guest blog

MEF Connects Nigeria – a view from the floor

Managing Director for Africa & Chief Communications Officer of Basebone James McNab shares his account of the recent MEF Connects Nigeria, held during Mobile West Africa 2015. Nigeria is well documented as a rapidly growing economy and no more so in the mobile sector. MEF’s recent Global Consumer Survey showed…

MEFMay 19, 2015

Europe Guest blog

Carrier Billing: The Price is Right…

Andy Bovingdon VP of Product Marketing at Bango, discusses pricing strategies for app developers considering carrier billing as a payment mechanism, and shares some invaluable learnings based on data and trends from their popular payment platform, to help maximise your app sales. Carrier billing – charging a digital purchase to the…

Tim BanksMay 14, 2015

10 things Guest blog

1.3 million Android attacks last year: ten steps to mobile security

Mobile's onward march is well documented. In a blink, phone penetration has reached a reported 6.8 billion (the population of the earth is 7 billion) and the next iteration of connectivity will see wearable devices shape a future that was unimaginable when the first text message was sent in the…

MEFMay 13, 2015

Guest blog

Privacy in mobile apps: there’s no such thing as a free lunch

MEF's recent Global Consumer Trust Survey found that 30 per cent of mobile media users cite trust as the single largest obstacle to using mobile to purchase goods and services. Concerns focus on the privacy of user data. Why would an app want to access data on my location, my photos, or…

MEFMay 12, 2015

Guest blog VAS

Bluetooth Low Energy – at the intersection of retail, marketing and payments

The mobile payment ecosystem is characteristically fragmented with a host of different options that are vying for consumer attention as the technologies and services based on them progress toward maturity. NFC, Direct Operator Billing and Bluetooth Low Energy all have their strengths as transactional platforms whether that’s peer-to-peer, in-store or…

Tim BanksMay 6, 2015

InMobi Insights: The Dynamics of a Booming App Economy

Strategising safety for the Internet of Things – TRUSTe

What is Two-Factor Authentication? – Mblox

Monetizing the Next Two Billion: Business Models for Emerging Markets

Monetizing the Next Two Billion: Business Models for Emerging Markets – App Annie Insights

MEF Connects Nigeria – a view from the floor

Carrier Billing: The Price is Right…

1.3 million Android attacks last year: ten steps to mobile security

Privacy in mobile apps: there’s no such thing as a free lunch

Bluetooth Low Energy – at the intersection of retail, marketing and payments

Join 20,000 Mobile Experts – Sign up for the MEF newsletter

Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

Join 20,000 Mobile Experts – Sign up for the MEF newsletter

Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

Guest blog

Search

Member Login

Useful Links

Subscribe to our mailing list