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Guest blog

10 things you need to know about the Philippine mobile money market

By | 10 things, Featured Post, Guest blog
Mobile phone penetration in the Philippines has far exceeded the population, with an estimated 107 out of 100 Filipinos owning a mobile phone at the end of 2013. And while the country has been in the mobile money space for more than a decade, the growth potential is still huge as the majority of the population still generally prefer to pay for products and services with cash. Local operator & MEF member,...
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6 hidden factors that drive commercially successful mHealth app publishing

By | Featured Post, Guest blog
There are 6 hidden factors which distinguish financially successful mHealth app developers from the rest - Ralf-Gordon Jahns, Managing Director of research2guidance shares the results of their global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include “getting featured” on an app store, great design, usability and functionality of an app and highly visible advertisement campaigns. The success of these largely...
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Disruption and Innovation in mobile – an expert panel’s view

By | Featured Post, Guest blog, Video
Steven Ambrose, CEO of Strategy Worx Consulting, reflects on how new mobile technologies have disrupted business models, market economies and even human society. A useful starting point for MEF’s latest webinar - on disruption and innovation in the mobile market – was to look at it from the perspective of challengers versus incumbents. Most of us work either for one of the 800lb gorillas - large mobile networks or handset manufacturers, for example...
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New Mobile Ecosystems – Mobile 3.0

By | Featured Post, Guest blog
The global mobile industry today consists of a complex series of dynamic, interrelated ecosystems.  It’s becoming an ecosystem of ecosystems. MEF Global Chairman Andrew Bud discusses this new phase in mobile's evolution - dubbed Mobile 3.0 - and outlines the opportunities and challenges facing the many new players coming into the industry from outside the traditional mobile space. Regardless of the focus of your mobile activities, you will have business-critical relationships with other...
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Revolutionizing How Ads Are Delivered to Consumers Across Mobile and Desktop Devices

By | Featured Post, Guest blog, Privacy
Every day, consumers are inundated with random ads on their mobile devices and desktops that may have little on no relevance to them. In today’s ecosystem, advertisers have limited methods of identifying what consumers actually want to see in their digital advertising. Here Richard Qiu, Vice President of Business Development for Mobile at  TRUSTe, shares details of their recently released privacy-friendly solution,  TRUSTed Interests. MEFTV also caught up with Chris Babel, TRUSTe CEO, at MWC14 to find out...
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We’ve got the devices, now we need the trust

By | Featured Post, Guest blog
The start of every year brings a wave of new and amazing gadgets revealed at three major tech shows; CES, MWC and SXSW. And if this year is anything to go on, very soon we will be welcoming a growing number of connected devices into our daily lives.  Judith Bitterli, Chief Marketing Officer at AVG Technologies examines how wearable technology is becoming less “geek” and more “chic” and is starting to show...
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Guest Blog: PSMS and the rise of “Bogus Operator Billing”

By | Featured Post, Guest blog
Payments platform provider and MEF Member Bango recently issued a white paper to launch their campaign against premium rate billing mechanisms being passed off as direct carrier billing. Here, Richard Leyland, VP of Marketing Communications, explains the difference between the payment mechanisms, and why they're calling for an end to so-called Bogus Operator Billing. Direct Operator Billing (DOB) is “the world’s most popular mobile payment method”. DOB (or Direct Carrier Billing – DCB -...
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