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MusicOpinions

Your phone is the new piano, but a bit smaller

Mobile 'won' music. Only oldies use 'hi-fis' to listen to their favourites songs now. But mobile companies didn't win. Tim Green ponders what happened to Sony Ericsson PlayNow and the rest... Do you know when today’s music industry began? You might guess it was when the first sheet music was…
Tim Green
August 25, 2016
Mobile GamingMobile Payments

Pokémon Go and financial gamification

People can’t stop talking about Pokémon GO! Here MEF Member and mobile payments facilitator Novatti take inspiration from the phenomenon and reflect on the possibilities of gamification of the mobile financial services sector… If you are yet to hear about or encounter Pokémon GO by now, you must truly be…
Sam Hill
August 12, 2016
AfricaMusic

Data uptake fuelling Nigerian mobile media users’ habits

A new survey carried out by MEF in association with Etisalat Nigeria identifies apps, music and video as the biggest drivers for the increase in mobile data spending. MEF‘s study of the behaviours and attitudes of 1,000 Nigerian smartphone users showed that 45% of respondents already buy more than 2GB…
Sam Hill
June 30, 2016
InterviewsMusicVAS

Reducing mobile payment friction to build music revenues in Nigeria

Nigeria has a flourishing music scene. But, thanks to rampant piracy, its musicians don’t make the money they deserve. Now, MTN’s and Huawei’s Music+ service is giving Nigeria’s music-mad population a viable alternative to cheap illegal CDs. MEF’s features editor Tim Green recently interviewed the service’s marketing manager Ebere Nzewi…
Tim Green
June 21, 2016
InterviewsMusic

Spotlight on… PubMatic

Last year, Pubmatic commissioned a market study by Forrester, which predicted that digital display ad spent would soar from $20 billion in 2015 to $38 billion by 2019. Hurrah! Boom times ahead. But the big question is who will pocket the money? Will it be the publishers? The ones who…
Sam Hill
April 27, 2016
InterviewsMusic

Spotlight On: RealNetworks

RealNetworks is on a mission to organise the world’s smartphone photos and videos. Its RealTimes app intelligently creates slick movie ’stories’ based around the same event. In our Executive Interview series, Max Pellegrini told Tim Green about the huge potential of this ‘personalisation’ product…
Tim Green
April 13, 2016
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