Content & Advertising Archives - Page 34 of 37

Connectivity & Wholesale Content & Advertising Interviews

Industry views: Which services will sit behind the wheel of the connected car?

Last month's CES in Las Vegas saw many of the large automotive firms showcase their vision of the connected car. A year before at CES 2015, Mark Fields, CEO of Ford, said: “We’re thinking of ourselves as a mobility company and not only a car and truck company. We want…

MEFFebruary 16, 2016

Content & Advertising Opinion

Mobile VR: Virtually limitless possibilities

VR was a major feature of CES this year, but with expensive entry costs for the high-end enthusiasts, MEF Minute Editor Sam Hill sees a potentially huge opportunity for mobile… At CES this year mobile was everywhere and nowhere. For every connected device there was an app – for every…

Sam HillJanuary 26, 2016

Content & Advertising Interviews Opinion

Value added services in Asia-Pacific: part 2

Asia-Pacific is widely acknowledged as one of the largest and fastest growing markets for mobile value-added services (VAS) in the world. As a region it is mobile first and as such represents a major opportunity for the service providers.

Tim BanksJanuary 19, 2016

Content & Advertising Opinion

Value added services in Asia-Pacific: part 1

The mobile value added services market is pegged to grow to a value of more than $7oo billion worldwide by 2020, and its the Asia-Pacific region that is the largest and fastest growing global region. In this first part of two-part special insights article on VAS in the Asia-Pacific region,…

Tim BanksJanuary 15, 2016

Content & Advertising Guest blog Opinion

Industry views: mobile games outlook 2016

Mobile Games remains the biggest single sector in our ecosystem when it comes to consumption and monetization. 2015 was another growth year from Nintendo’s dramatic entry into the market to Activision’s purchase of King. Looking forward, the arrival of new technology such as smartwatches and VR, has begun to reshape…

Tim BanksJanuary 13, 2016

Content & Advertising Guest blog Opinion Payments & Commerce

Mobile money outlook 2016

Mobile Money is in take-off mode. In developed markets 2015 saw the launch of NFC payments from all of the major players and in growth markets, for some time it has offered convenience, financial inclusion and incredible reach. Yet the technology is typically fragmented, has to comply with varying levels…

Tim BanksJanuary 13, 2016

Content & Advertising Payments & Commerce

Infographic: nine in ten Brits used their mobile phone to help with Christmas plans

Its been a mobile Christmas for Brits with 91 per cent of people in the UK having used a mobile device in the run up to and during the holiday. This infographic from Weve looks at shopping and beyond, indexing a wide range of typical smartphone activities from organising travel…

Tim BanksDecember 22, 2015

Content & Advertising Interviews Payments & Commerce

Industry views: mobile money predictions for 2016

2015 has seen some landmark announcements around mobile money. Proximity payments from Google, Apple and Samsung are slowly taking off, direct operator billing is increasingly popular as an app store (and in-app) payment channel option and growth markets continue to realise economic and social benefits from people transacting via their…

Tim BanksDecember 11, 2015

Content & Advertising Guest blog Opinion

Native advertising’s giant leap into mobile

As the debate rages on about ad blockers and the future of mobile advertising, Jay Hinman, VP of Marketing at Smaato explores how creative native ads remain one of the most effective tools in a mobile publishers arsenal. With all the hullabaloo around mobile ad blocking cresting in recent weeks,…

MEFDecember 2, 2015

Content & Advertising Interviews

Connecting the African mobile ecosystem

Last month, MEF hosted the fourth annual MEF Connects Africa during AfricaCom week in Cape Town, where MEF members and guests gathered to discuss the African mobile ecosystem an the opportunities and challenges it faces. We asked some of the attendees for their take on the mobile situation in Africa…

MEFDecember 1, 2015