MEF, Author at MEF

Meta’s WhatsApp AI Chatbot Ban

Meta’s latest policy shift is reshaping how businesses can use AI on WhatsApp. The move raises questions about automation, data control, and the future role of generative AI in customer engagement. As the messaging landscape evolves, companies must rethink how they balance innovation with trust. MEF CEO Dario Betti explains…

MEFDecember 1, 2025

MEF Member News round-up

MEF Member News Round-up, wc December 1st

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news... Comviva Unveils Its AI vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketing Platform, Asiacell Launches Enea Traffic Management to Enhance Subscriber Experience and Optimize Network Efficiency, Openmind Networks Joins GSMA…

MEFDecember 1, 2025

Guest blog

UCaaS: What It Is and How It Works as a Telecom Service

Unified Communications as a Service (UCaaS) has become essential for businesses to adapt in today’s digital era. Understanding what does UCaaS stands for and its implementation is crucial for modern business operations - In this article, Anna Gonzales, Marketing Team Lead of Digital Tide, explains in simple words what UCaaS…

MEFDecember 1, 2025

News Roundup

Global Mobile News Digest, November 28th

MEF's Riccardo Amati shares his take on the week's mobile and tech stories from around the world. Headlines include... Telefónica Plans 5,000 Job Cuts in Spain, GSMA Warns Mobile Operators Face Ballooning Cybersecurity Costs, 5G Network Slicing Set to Skyrocket, ABI Forecasts and much more… Alternatively listen On MEF Radio.

MEFNovember 28, 2025

Connectivity & Wholesale MEF Data

MEF Data: The Rise in SMS Fraud

It's Black Friday - one of the biggest online shopping days of the year! Infobip is tipping 2.7 billion interactions via SMS globally over Black Friday and Cyber Monday - 1.9 billion of which are expected in the US alone - as brands send out marketing and promotional messages, consumers…

MEFNovember 28, 2025

Messaging Channels

Meta Boosts Elder Scam Protection on WhatsApp & Messenger

Meta has introduced new scam protection tools on WhatsApp and Messenger, focusing on safeguarding older adults from rising online fraud. The move reflects growing concern over digital crime targeting seniors and the need for stronger cross-platform defences. MEF CEO Dario Betti explains why these measures signal progress but highlight wider…

MEFNovember 27, 2025

ID & Data

Oh, the humanity! Problems mount for Sam Altman’s bot-spotting World ID system

In a world of globalised supply chains, we need to know where things come from. Not easy. Now one firm has developed a way to embed identity at the molecular level. Tim Green, MEF's programme director for ID and Data, found out more...

MEFNovember 27, 2025

Anti-fraud Messaging Channels

“As God is My Witness”: Grounding the Turkeys of Black Friday Fraud

As holiday shopping ramps up, so too do the opportunities for online fraud. From seemingly irresistible deals to sophisticated scams, consumers face a growing challenge in distinguishing the genuine from the deceptive. Ensuring trust in mobile commerce requires coordinated action across the industry. MEF Director of Programmes, Nicholas Rossman, discusses…

MEFNovember 26, 2025

Interviews Messaging Channels Podcasts

Perspectives in Mobile: The Challenges and Opportunities of the Messaging Business

Riccardo Amati is joined by Andrey Anikin, CEO of Alaris Labs to discuss the main challenges and opportunities of the messaging industry from a software vendor perspective. You are known for a strong human support team. If you embedded AI agency to frontline support tomorrow, would your clients notice? Currently,…

MEFNovember 26, 2025

Event Roundup MEF Webinars & Workshops

MEF Enterprise Communications 2025 – in pictures

MEF returned to London for our last major events of 2025 with MEF Enterprise Communications - a new take on our annual Omnichannel event, as well as the 2025 MEF AGM and MEF Meetup, held in the iconic headquarters of the Royal College of Physicians by Regents Park. Guests who…

MEFNovember 25, 2025

Meta’s WhatsApp AI Chatbot Ban

MEF Member News Round-up, wc December 1st

UCaaS: What It Is and How It Works as a Telecom Service

Global Mobile News Digest, November 28th

MEF Data: The Rise in SMS Fraud

Meta Boosts Elder Scam Protection on WhatsApp & Messenger

Oh, the humanity! Problems mount for Sam Altman’s bot-spotting World ID system

“As God is My Witness”: Grounding the Turkeys of Black Friday Fraud

Perspectives in Mobile: The Challenges and Opportunities of the Messaging Business

MEF Enterprise Communications 2025 – in pictures

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We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy