WhatsApp’s New Pricing: How much ground is SMS Losing?

In July WhatsApp Business is slashing prices, adding free replies, and launching a powerful new marketing API – challenging SMS dominance and redefining business messaging. Backed by Meta’s global “Not Even WhatsApp” privacy campaign, this move positions WhatsApp as a cheaper, richer, and more secure alternative for enterprise communication. MEF…

MEFJune 25, 2025