Skip to main content
All Posts By

MEF

WhatsApp’s New Pricing: How much ground is SMS Losing? Messaging Channels

WhatsApp’s New Pricing: How much ground is SMS Losing?

In July WhatsApp Business is slashing prices, adding free replies, and launching a powerful new marketing API – challenging SMS dominance and redefining business messaging. Backed by Meta’s global “Not Even WhatsApp” privacy campaign, this move positions WhatsApp as a cheaper, richer, and more secure alternative for enterprise communication. MEF…
Sam Hill
June 25, 2025
TikTok’s AI Ad Revolution: What It Means for the Mobile Ecosystem Content & AdvertisingMobile Evolution

TikTok’s AI Ad Revolution: What It Means for the Mobile Ecosystem

At TikTok World 2025, TikTok unveiled a significant upgrade to its advertising and content management solution, launching a series of AI-powered tools that signal a new phase in mobile marketing. These tools are not just about incremental improvements — they reshape how brands discover, create, and target content on one…
Sam Hill
June 24, 2025
MEF Connects Content & Payments Nairobi: Laying Foundations for Regional Collaboration Content & AdvertisingPayments & Commerce

MEF Connects Content & Payments Nairobi: Laying Foundations for Regional Collaboration

The inaugural edition of MEF Connects Content & Payments in Sub-Saharan Africa, held in Nairobi on 19 June 2025, brought together a broad and diverse group of stakeholders from across the mobile content, payments, and digital advertising ecosystem. While the event was deeply rooted in the Kenyan market, it also…
Sam Hill
June 24, 2025
Fresh Off MEFFYS Win, Vox Solutions Hints at Major Messaging Moves InterviewsMessaging ChannelsPodcasts

Fresh Off MEFFYS Win, Vox Solutions Hints at Major Messaging Moves

Vox executives unveil how real-time, on-device AI, semantic traffic analysis, and flexible anti-fraud infrastructure are driving a global shift in telecom security — from monetizing A2P in high-risk markets to preparing for threats like voice cloning and quantum disruption. “When you start stopping the fraudsters, they adapt — so you…
Sam Hill
June 23, 2025
Global Mobile News Digest, June 20th News Roundup

Global Mobile News Digest, June 20th

MEF’s Riccardo Amati shares his take on the week’s mobile and tech stories from around the world. Headlines include… TikTok Stays—for Now: Trump Extends ByteDance Sale Deadline Again, Iran Hits Kill Switch: Nationwide Mobile Blackout Amid Israeli Cyber Attacks, Trump’s $499 Gold Phone Aims to Disrupt Mobile—If It Ships on…
Sam Hill
June 20, 2025
Mexico’s Telecom Reform: The Crossroads of Digital Transformation and Trade Commitments Connectivity & Wholesale

Mexico’s Telecom Reform: The Crossroads of Digital Transformation and Trade Commitments

Mexico’s sweeping telecom reform proposal has sparked controversy at home and abroad. Aimed at centralizing digital oversight and boosting sovereignty, it also threatens to dismantle independent regulation, breach USMCA commitments, and shake investor confidence. Dario Betti unpacks the reform’s key provisions, trade implications, and the far-reaching consequences for the mobile…
Sam Hill
June 19, 2025
Regulators Flex Muscles Under DMA: Apple and Meta Fined for Gatekeeper Violations Content & Advertising

Regulators Flex Muscles Under DMA: Apple and Meta Fined for Gatekeeper Violations

Regulators in the EU recently sent a loud message to the industry: gatekeeper rules under the Digital Markets Act are real, and costly. In April Apple and Meta were fined €500M and €200M respectively for violating key provisions of the DMA. MEF CEO Dario Betti explores what happened, why it…
Sam Hill
June 18, 2025
Australia’s New Scams Prevention Framework: What MEF Members Need to Know Content & Advertising

Australia’s New Scams Prevention Framework: What MEF Members Need to Know

Australia’s Scams Prevention Framework, launched earlier this year, puts telecoms, banks, and digital platforms on the front line of fraud prevention. With AUD 3.1 billion lost to scams in 2023, the framework signals a global shift toward tougher, coordinated regulation. MEF CEO Dario Betti explains what the new rules mean…
Sam Hill
June 18, 2025
MEF