Tim Banks, Author at MEF

Retail focus: the mobile coupon market

Paper-based coupons are expensive to issue, time-consuming to redeem and hard to track. Yet they still dominate at retail. Here, MEF Minute looks at the challenges facing the mobile coupon sector. Consumers love coupons. According to the trade body ACH, marketers of consumer packaged goods in the US issued 310…

Tim BanksDecember 23, 2015

Interviews

Industry views: how will consumer trust in mobile shape up in 2016?

Consumer trust in mobile is fundamental to operating within a sustainable ecosystem. MEF's recent Consumer Trust Summit highlighted the main issues with much of the discussion given over to developing best practice that fosters transparency in what companies do with user data.

Tim BanksDecember 22, 2015

Content & Advertising Payments & Commerce

Infographic: nine in ten Brits used their mobile phone to help with Christmas plans

Its been a mobile Christmas for Brits with 91 per cent of people in the UK having used a mobile device in the run up to and during the holiday. This infographic from Weve looks at shopping and beyond, indexing a wide range of typical smartphone activities from organising travel…

Tim BanksDecember 22, 2015

MEF Data

Mobile market stats round-up: 21 December

How many us will be using the mobile internet next year? What's the value of mobile location based services? How will wearables impact the payment space? You’ll find the answers to these and many more mobile data related questions in this week’s MEF market stats round up…

Tim BanksDecember 21, 2015

Payments & Commerce

Infographic: mobile and social media are driving retail

Mobile is increasingly a central strand in any retail strategy. Far beyond simply providing an app or mobile website, savvy retailers are bringing together mobile offers, loyalty programmes and location services with social media. Understanding how mobile and social go hand-in-hand is explored in more depth in this infographic from…

Tim BanksDecember 15, 2015

Content & Advertising Interviews Payments & Commerce

Industry views: mobile money predictions for 2016

2015 has seen some landmark announcements around mobile money. Proximity payments from Google, Apple and Samsung are slowly taking off, direct operator billing is increasingly popular as an app store (and in-app) payment channel option and growth markets continue to realise economic and social benefits from people transacting via their…

Tim BanksDecember 11, 2015

Mobile Evolution Payments & Commerce

Retail focus: A brief history of mPOS

In barely five years, mPOS has transformed business for thousands of small merchants worldwide. It’s also yielded one headline-making IPO. But questions remain about the space. Here, MEF Minute takes a look at the past, present and future of mPOS... Shoppers hate queues. Shop assistants hate queues. CEOs of retail…

Tim BanksDecember 9, 2015

Uncategorized

15 stats that explore the mobile market in Sub-Saharan Africa

Africa is the undoubtedly a ‘mobile-first’ continent. As well as social and entertainment, services such as mobile money, mHealth and education are just a few of the areas in which the African mobile ecosystem is already delivering social and economic benefits. Here we look at the stats behind one billion…

Tim BanksDecember 8, 2015

Payments & Commerce

Infographic: m-commerce in Southeast Asia

85 per cent of consumers in Southeast Asia are comfortable shopping on mobile devices. That's according to this recent research and infographic from e-commerce firm iprice. There are however some bumps in the road. 67 per cent of respondents listed a “better payment method” as the most important improvement to…

Tim BanksDecember 8, 2015

Messaging Channels

Happy birthday SMS: the evolution of the text message (infographic)

Today is the 23rd anniversary of the first ever text message (December third 1992) sent from a developer called Neil Papworth and received by Vodafone director, Richard Jarvis on his Orbitel 901 handset (which weighed in at a hefty 2.1 KG). It was sent from Papworth's computer, as mobile phones…

Tim BanksDecember 3, 2015