MEF Leadership Forum Nordics – Oslo, 27th May 2025
Join us for the MEF Leadership Forum Nordics, taking place at the stunning Telenor Headquarters in Oslo. Returning for its third year, this exclusive event will explore the latest trends, challenges, and opportunities shaping business messaging, security, and emerging technologies across the Nordic market.
Register now!
Available on demand – MEF Leadership Forum Americas 2025
MEF Leadership Forum Americas, returns to South Beach, Miami for the third year running. This forum brings together industry leaders, innovators, and regulators to discuss the trends, challenges, and opportunities shaping the future of the mobile ecosystem.
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Available on demand – MEF Future of Mobile 2025
 This year, our conference takes an in-depth, practical look at the transformative impact of emerging technologies across the industry, from fraud prevention and identity verification to data management and customer experience. Each session will focus on real-world applications of these innovations, discussing their challenges, current uses, and future directions.
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The IoT wholesale market is facing a unique challenge around the lack of standardization in Call Detail Record formats; without uniform APIs and CDR formats, the industry relies on complex, custom solutions that limit scalability and interoperability.
Produced by MEF’s Connectivity & Wholesale Best Practice Working Group, this guideline aims to tackle that by promoting best practices for standardization.
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The Brand’s Guide to 10DLC
This comprehensive guide, a first of its kind, is the result of collaboration among seven industry leaders and twelve contributors, creating a cross-industry resource for navigating the complexities of 10DLC. It serves as an invaluable resource for brands seeking to harness the power of 10DLC business texting. By understanding the ecosystem, following best practices, and partnering with the right providers, brands can unlock the full potential of 10DLC to enhance customer engagement, drive conversions, and build lasting relationships.
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MEF’s 10th Annual Trust Study
Trust Under Siege: Navigating The Headwinds Affecting User Confidence
MEF’s 10th Annual Trust Study serves as a critical compass, providing invaluable insights into the current state of trust in the mobile industry. This landmark study delves into the evolving perceptions and expectations of consumers, enterprises, and other stakeholders, shedding light on the challenges and triumphs encountered in building and maintaining trust through maintaining awareness of how personal data is used, control over that personal data, and belief in security safeguards.
Members – Download your copy now
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Membership
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
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Data Privacy in India: New draft rules offer fresh guidance for businesses
Are you doing business in India? If so, you need to prepare for big changes to the country’s data privacy laws. India’s Digital Personal Data Protection Act was enacted on August 11, 2023. As of May 2025, it is not yet fully implemented. But the publication of new Draft Rules…
RCS momentum and omnichannel innovation
In her session at the recent MEF Leadership Forum Americas 2025, Sinch’s Lodema Steinbach explored the evolution of enterprise omnichannel communications. With customer expectations rising, she emphasized that seamless, multi-channel engagement – powered by AI and enriched by interactive messaging like RCS and WhatsApp – is no longer optional. In…
Webinar: The Future of Wholesale Messaging: Trends, Challenges & Innovations
MEF's Isabelle Paradis is joined by Evgeniya Pikina, VP Business Development at Mitto, to discuss the evolving A2P messaging landscape, the enduring value of SMS, the role of AI in fraud prevention, and why trusted partnerships and service quality are key to long-term success in enterprise communications. In the shifting…
Growing Adoption of RCS Messaging in the U.S. Following iPhone Support
As RCS gains traction—now averaging over one billion daily messages in the U.S.—the shift signals a significant step toward more unified, feature-rich messaging experiences across devices. MEF Director of Programmes Nicholas Rossman explores what this milestone means for the messaging ecosystem. Messaging between Android and iPhone users in the United…
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
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