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Event details

MEF Leadership Forum Nordics – Oslo, 27th May 2025

Join us for the MEF Leadership Forum Nordics, taking place at the stunning Telenor Headquarters in Oslo. Returning for its third year, this exclusive event will explore the latest trends, challenges, and opportunities shaping business messaging, security, and emerging technologies across the Nordic market.

Key Topics

  • Business Messaging (SMS, RCS/RBM) – Onboarding lessons learned, Apple updates, threats such at OTT players (eg Meta/Whatsapp & others), and the evolving role of CPaaS & aggregators.
  • Use Cases in Business Messaging – Real-world applications and success stories
  • New Innovations – AI-driven messaging and emerging technologies
  • Fraud & Security – Addressing threats in Voice, SMS, and other channels
  • Carrier Billing – The latest developments and opportunities in mobile payments

Why Attend?

✔ Expert Insights – Gain knowledge from top telecom, messaging, and AI leaders
✔ High-Level Networking – Connect with key decision-makers, partners, and innovators

Be part of the conversation shaping the future of business messaging and digital services!

In Collaboration With

Sponsors

Our Speakers

Asa Larsson

Asa Larsson

Regional Telecom Growth Lead

Infobip

Ave Tüür

Ave Tüür

Procurement Specialist

Messente

Hege Johnson

Hege Johnson

Senior Engineer

Norwegian Communications Authority

Lisa Lundell

Lisa Lundell

Head of Operator Sales & Partnerships Europe/LATAM

Sinch

Miia Heiskanen

Miia Heiskanen

Director, Communication Services | Wholesale

DNA Plc

Anders Carlsson

Anders Carlsson

A2P Business Manager Tele2 Group

Tele2

Anders Hogsell

Anders Hogsell

Head of Carrier Business & Wholesale

3 Scandinavia

Endre Grande Syvertsen

Endre Grande Syvertsen

Customer Success & Fraud Specialist

Telenor Linx

Gavin Patterson

Gavin Patterson

Director of Data

MEF

Gerrit Jan Konijnenberg

Gerrit Jan Konijnenberg

Director Strategic & Commercial Development

Telenor Maritime

Hassan Jalal

Hassan Jalal

Country Lead Nordics

Vonage

Helge Steen-Johnsen

Helge Steen-Johnsen

Chief Revenue Officer

Telenor Linx

Henrik Björck

Henrik Björck

Senior Commercial Manager

Nuuday Mobile Partners – New Services & Technology

Igor Skutsenya

Igor Skutsenya

Senior Business Development Manager

Lanck Telecom

Jan Tore Kjær

Jan Tore Kjær

Sales and Marketing Director

LINK Mobility

Nick Millward

Nick Millward

Advisor

MEF

Per Brage Bjøntegaard

Per Brage Bjøntegaard

Head of A2P Nordic

Telenor Norway

Rob Jones

Rob Jones

Chief Commercial Officer

Brand Assure

Rune Slinning

Rune Slinning

DCB Product Manager

Telenor Linx

Satish Pathuri

Satish Pathuri

GPM & Evangelist

Comviva

Simen Skou

Simen Skou

Global Product Manager Business Messaging Services

Telia

Thomas Boesen

Thomas Boesen

Business Development Director

Cisco

Tor Soevik

Tor Soevik

COO

The Campaign Registry

Ulf Söderström

Ulf Söderström

Business Messaging Sr. Specialist

Telia

Open Event

Event Info

Date

27/05/2025

Time

08:00 – 17:00
CEST

Location

Snarøyveien 30N, 1360 Fornebu, Norway

Organiser

Request your ticket here

Type

InPerson

Agenda

  • Nick Millward. Advisor – MEF

Welcome to MEF Nordics and Agenda for the day

  • Helge Steen-Johnsen, Chief Revenue Officer – Telenor Linx

Welcome from our hosts Telenor / Telenor Linx

  • Gavin Patterson, Director of Data – MEF

Join us and explore the latest global trends and market forecasts shaping the mobile ecosystem.

  • Anders Carlsson, A2P Business Manager – Tele2 Group at Tele2
  • Per Brage Bjøntegaard, Head of A2P Nordic – Telenor Norway
  • Simen Skou, Global Product Manager Business Messaging Services – Telia
  • Miia Heiskanen, Director, Communication Services | Wholesale –  DNA Plc

Discover how mobile messaging is evolving in the Nordic region, as leading Mobile Network Operators (MNOs) share exclusive updates on their rollout of Rich Communication Services (RCS) and other next-gen messaging solutions.

  • Gavin Patterson, Director of Data – MEF
  • Hassan Jalal, Country Lead Nordics – Vonage
  • Ave Tuur, Procurement Specialist – Messente
  • Igor Skutsenya, Senior Business Development Manager – Lanck Telecom

As Rich Communication Services (RCS) continues to gain momentum, aggregators/API’s & CPaaS are playing a pivotal role in bridging the gap between brands, platforms, and mobile operators. In this session, leading tech businesses share their perspective on the evolution of messaging across the Nordic region.

  • Gerrit-Jan Konijnenberg, MEF Special Advisor & Director Telenor Maritime – Telenor Maritime
  • Lisa Lundell, Head of Operator Sales & Partnerships Europe/LATAM -Sinch
  • Asa Larrson, Regional Telecom Growth Lead – Infobip
  • Jan Tore Kjær, Director Sales and Marketing – Link Mobility
The Challenge for SMS and RBM
As the messaging landscape evolves, Over-The-Top (OTT) services present both opportunities and challenges for traditional SMS and Rich Business Messaging (RBM). This session explores how OTT platforms are impacting mobile messaging and the strategies SMS and RBM can adopt to stay competitive.
  • Thomas Boesen, Business Development Director – Cisco
  • Ulf Söderström, Business Messaging Sr. Specialist – Telia

Join the conversation between Cisco and Telia around the Scandinavian CPaaS and CX market and what the two organisations are expecting in the next years.

  • Nick Millward, Advisor – MEF
  • Henrik Björck, Senior Commercial Manager – Nuuday Mobile Partners – New Services & Technology
  • Anders Hogsell, Head of Carrier Business & Wholesale – 3 Scandinavia
  • Rob Jones, Chief Commercial Officer, Brand Assure

Onboarding and verifying brands for RBM (Rich Business Messaging) involves a rigorous process designed to maintain trust and integrity in the channel. This session explores lessons learned from challenges tackled outside the Nordics, offering insights that could inform local implementation and best practices.

  • Nick Millward, Advisor – MEF
  • Satish Pathuri, Group Product Manager & Evangelist – Comviva
Join Comviva, a global leader in digital solutions, as they share key learnings from diverse markets around the world and how these insights can be applied to accelerate innovations in the Nordics. Drawing on rich experience across Asia, Africa, Middle East and Americas
  • Nick Millward, Advisor – MEF
  • Hege Johnson, Senior Engineer – Norwegian Communications Authority
  • Per Brage Bjøntegaard, Head of A2P Nordic – Telenor Norway
  • Endre Grande Syvertsen, Customer Success & Fraud Specialist – Telenor Linx
  • Tor Soevik, COO – TCR
Combating Fraud in SMS, Voice & RCS – Trends, Threats & Solutions Featuring: Nkom – The Norwegian Communications Authority
Fraud in messaging and voice channels is evolving fast — and so are the tools to fight it. In this important session, experts from Nkom, Norway’s national telecom regulator, will outline the current fraud landscape across SMS, voice, and RCS, sharing key trends, threat patterns, and regulatory insights.
  • Nick Millward, Advisor – MEF
  • Helge Steen-Johnsen, Chief Revenue Officer – Telenor Linx
  • Rune Slinning, DCB Product Manager, Telenor Linx
Direct Carrier Billing (DCB): Norwegian technology enabling Mobile Network Operators (MNOs) globally to offer Direct Carrier Billing as a payment service in the Google Play Store.
Google has selected Telenor Linx as one of the few partners to support the technical migration of their current DCB business in Google Play. Learn about this partnership and discover how Telenor Linx has structured its DCB business to serve as a platform service provider for MNOs outside its own market footprint.

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