After record entries from over 30 countries and scrutiny by an independent panel of judges consisting of over 40 journalists, analysts, accelerators and VCs from around the globe, the 2015 Meffys finalists have been revealed.

The ultimate winners will be announced on October 19th 2015 in at a Gala Dinner taking place in London,  hosted by the legendary musician, beat-boxer and musical mastermind, Beardyman.

In the run up to the event we will be profiling the finalists in the different categories – Innovation Awards, Market Awards, Sector Awards. Today its the turn of the Innovation Award for best app, recognising applications that will be the ‘next big thing’ for consumers.

M4JAM (Money for Jam) is a revolutionary digitally enabled micro-jobbing platform that allows public and private sector organisations to directly engage with consumers to perform simple tasks using their mobile devices while they go about their daily routines, in exchange for cash.  

Mobile technology will play a huge role in changing the market and stimulate the economy through the opportunities it can create by allowing people to earn money on the go. International platforms like Gigwalk, Fiverr, and Task Rabbit have all proved it can be done. M4JAM is an African version, catering for African market dynamics and needs.

myHealthPal® is a powerful digital companion that enables people with long-term health conditions to take control and manage their condition. It captures and visualises data, transforming information into knowledge for family, doctors, and research.

Providing a reliable support structure for managing your health condition is crucial to making you feel in control, myHealthPal is built on 5 important building blocks that enable patients to take control and help others.  ① → is taking control of your health. ② → is keeping track of symptoms and medication. ③ → is keeping loved ones in the know. ④ → is connecting with experts and peers. ⑤ → is helping others going through the same.

The Turkcell GollerCepte app(s) provide soccer fans of Turkey’s big four clubs -Beşiktaş, Fenerbahçe, Galatasaray and Trabzonspor, with videos of all the match goals captured in near real-time and sent directly to the users phone.  As well as the latest news, fixtures, league positions and live scores, users can participate in live messaging in each apps’ social media forum page.  GollerCepte has been downloaded more than 1 million times across iOS and Android.

what3words has built a uniform global location reference system that gives everyone, everything and everywhere a simple address.  The company has divided the world into a grid of 57 trillion 3mx3m squares and pre allocated each with a fixed and unique 3 word address.  3 words are significantly more memorable than the equivalent alphanumeric characters or the lat/long coordinates required to define the same location, and much quicker and easier to say. In places with no street addresses the system is quicker and cheaper to implement than anything else. 

what3words is currently available in 9 languages and is used in 170 countries, accessible across most platforms and less than 10MB so works offline.   what3word addresses are being integrated into apps & services to improve operational efficiency, enhance customer experience, drive growth and save lives.  Examples include being used in to deliver packages in the Favelas, medicine in the Townships, address water pipes and mosquito nets in Tanzania and direct staff at music festivals in the UK.

Technical service provider Wirecard has created together with the French mobile network operator Orange an NFC –SIM based mobile wallet solution called Orange Cash.  The Orange Cash mobile wallet combines the convenience of contactless mobile payments with access to merchant-funded deals and discounts via Wirecard’s couponing and loyalty platform.

Orange customers with an NFC-enabled Android or Windows handset may use any credit or debit card to load funds to the account, powered by a virtual prepaid Visa card, and tap to pay at any contactless-enabled merchant location. The GPS feature in users’ smartphones signals the availability of nearby offers from participating merchants.  The Orange Cash wallet also supports e-commerce, the option to sign up to make P2P transfers to other Orange Cash customers and enables users to track their balances and transactions in real time.

The winners will be announced at a glittering Gala Dinner taking place on 19th October at the prestigious Rosewood Hotel – a stunning 5 star venue in the heart of the city.

Tickets are on sale now – be sure to book your VIP table for a front row seat and join the who’s who of the mobile industry at this year’s celebration.