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Interview

Syntonic co-founders Gary Greenbaum and Rahul AgarwalInterviews

Member Interview: Syntonic

MEFTV speaks to Syntonic co-founders Gary Greenbaum and Rahul Agarwal about getting carriers into the app economy, and their three new carrier services they announced at this year’s Mobile World Congress. “Mobile carriers are not participating in the ‘app-economy’, which is about twice the size of the mobile data business…
Sam Hill
June 12, 2019
Interviews

Interview: The state of the App Economy

MEFTV speaks to James Cooper, Director of the App Promotion Summit events series, set to return to New York next month. We asked James to explain the current state of the mobile app economy and why he believes they are still central to the future of the mobile ecosystem.
Sam Hill
June 6, 2019
Guest blogInterviewsMusic

Exploring the future of the digital content space

Basebone CMO Benito Alvarez discusses the importance of carrier billing in its strategy, and the opportunities and challenges around Baseplay, its suite of digital content services for emerging markets. In emerging markets where the average amount a user can pay for content can be seen as comparatively low, it can…
Sam Hill
May 28, 2019
InterviewsMEFTV

Member Interview: SAP Digital Interconnect

MEFTV speaks to Sethu Meenakshisundaram, SAP Digital Interconnect president, who explains how intelligent interconnectivity, multichannel engagement, and operator optimization solutions enable the Experience Economy and SAP’s “X+O” strategy to help connect everyone, everything, everywhere.
Sam Hill
May 21, 2019
Enterprise CommunicationsInterviews

Member Interview: Routemobile

MEFTV speaks to Routemobile‘s Group CEO Rajdip Gupta and James Mills, CEO Americas, on their stand during MWC 2019, who explain their experience with RCS, their new business objectives as an omnichannel platform, and how their business is growing beyond messaging and communications. Discussing their RCS use cases and omnichannel…
Sam Hill
May 15, 2019
Internet of Things

Member Interview: JT International

MEFTV speaks to Tom Noel, Managing Director of JT International at the Cellular IoT panel held during MWC 2019, where he describes some of the discussions of the panel, and the opportunities presented by cellular IoT. “We talked at length about the responsibility we have as providers to protect the…
Sam Hill
May 9, 2019
Interviews

Member Interview: Sundi Sundaresh, Cinarra

MEFTV speaks to Sundi Sundaresh, President & CEO of Cinarra who among other things discussed the challenges of handling consumer’s personal data responsibly – we asked how the landscape has changed for businesses in light of new regulation such as GDPR: “Interestingly the landscape hasn’t changed for us very much,…
Sam Hill
May 8, 2019
Enterprise CommunicationsInterviews

Adding Value to the SMS Conversation

Ira Cohen, VP of Business Development and Marketing, MMDSmart outlines how SMS is sorely underused by many marketing managers and agencies, and how the industry needs to reemephasise its immense value if new technologies like RCS are going to thrive. There’s a disturbing trend going on in the digital marketing…
Sam Hill
May 1, 2019
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