MEFTV speaks to Sethu Meenakshisundaram, SAP Digital Interconnect president, who explains how intelligent interconnectivity, multichannel engagement, and operator optimization solutions enable the Experience Economy and SAP’s “X+O” strategy to help connect everyone, everything, everywhere.

“Many people talk about the experience economy – the whole thing is how do we bring the best to consumers, without being creepy, how do we provide at the right time what they want – not what we want to sell or upsell to them.”

“Tied to the experience economy is the developer economy. Everything is becoming software – developers are empowered to do a lot more things. In the experience economy, the developer needs to know how to reach the consumer in what channels.”

Watch the full video below.