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Guest blogMobile video

Five reasons why video is the king of mobile media in India

Videos have transformed the way that we interact with mobile media.  With the promise of deeper levels of engagement it has amped consumer data consumption and built out new possibilities for mobile advertising and marketing.  Here, Nidhi Rana, Senior Marketing and Corporate Communications Exec at MEF Member VVIDIA has taken a look at trends…
Sam Hill
January 27, 2015
News Roundup

Global Mobile News Round-up – Week 19th January

Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Here’s Everything That Went Down At Microsoft’s Windows…
Sam Hill
January 23, 2015
Guest blog

Reports of Google Glass’s Death are greatly exaggerated

News of Google ending sales of its flagship wearable, Google Glass is doing the rounds. Whilst that headline may grab attention, Google insists that the move is part of the product evolution.  Here, David Levine, CEO of UK-based Computer Vision startup DigitalBridge.eu explains why the Google Glass naysayers should take stock and…
Tim Banks
January 20, 2015
10 things

10 things you need to know about carrier billing

Identified as one MEF’s “10 Key Mobile Trends for 2015”, carrier billing is a major driver behind the global growth in digital content sales. Carrier billing enables consumers to buy apps, games, music and other content by charging the cost to their mobile bill, in one or more taps. Here,…
Sam Hill
January 19, 2015
Guest blog

Do your customers think you care? Chances are, they don’t…

Most businesses recognize the strong correlation between high levels of customer satisfaction and long-term business growth. To that end, businesses are investing heavily in loyalty programs and customer communications. But how many of these efforts are really paying off? Do customers think they are cared for as much as businesses…
Sam Hill
January 16, 2015
News Roundup

Global Mobile News Round-up – Week 12th January

Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Google to pilot modular phone in Puerto Rico…
Sam Hill
January 16, 2015
Industry Views

Industry Views: Mobile predictions 2015

Last week, MEF looked at the year ahead in its traditional annual predictions featuring ten key mobile trends that will shape the global mobile landscape in 2015. Here contributors to that list, drawn from MEF’s Global and Regional Boards of Directors and other members, share their thoughts on the top ten,…
Sam Hill
January 15, 2015
MEF GlobalVAS

2014 – MEF Year in Review

2014 was another landmark year for the mobile industry – a year which saw groundbreaking new handsets and form factors, more ways to pay as well as lots of hype around verticals such as mHealth and wearables. 2014, was also a pivotal year for MEF as we continued our mission…
Sam Hill
January 14, 2015
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