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Apps & Services

Females think mobile apps and services are more convenient and easy to use then males Females generally think mobile apps and services are more convenient and easy to use then males. That is according to results of the latest global survey conducted by MEF which saw agreement from 80% of…
John Beshara
November 6, 2023

Who pays for games?

Developing economies lead on mobile games spend The developing economies of China, Mexico, Brazil and India lead the world when it comes to the number of people paying to play games on mobile phones. While a majority of people surveyed by MEF in India and Brazil had paid for mobile…
John Beshara
November 6, 2023

Trusting content on Twitter or Facebook

Most people don't trust content on Twitter or Facebook Meta's plans to bring out a rival platform to Twitter will have to overcome significant trust issues, with a majority of people not trusting the content they read on either Twitter or Meta-owned Facebook. Trust peaked at 47% in the 35-44…
John Beshara
November 6, 2023

Video on Mobile

Mobile is increasingly the format to watch video content More people than ever primarily watch video content on their mobile phones opposed to any other device - especially the traditional TV box in the corner of the room. According to the latest cosumer survey by MEF, an average of 56%…
John Beshara
November 6, 2023

Key trust metrics

Less than half of mobile users feel they have control over personal data usage Mobile apps and service platforms have some work to do in gaining trust from users with just 44% believing they had complete control over how their personal data is used. While another 27% claim to have…
John Beshara
November 6, 2023

Games

50% of smartphone users playing puzzles games in the past six months You don't need to be a gamer to have a game installed on your smartphone. If you are, for example, on a long haul flight or waiting for someone, playing on your phone is something that helps to…
John Beshara
November 6, 2023

Technology Developments

28% of users feel Artificial Intelligence will be good for them The majority of users are still uncertain: 35% of smartphone users are neutral about AI and 17% do not have an opinion. Only 20% of users are worried by AI.
John Beshara
November 6, 2023

Used a dating app or service

Be my Mobile Valentine! 60% of smartphone users use Mobile Dating Apps weekly or daily Older users are more regular users of Mobile dating apps: 65% of 25-34 year olds and 45+ year olds are regular users. But only 51% of 16-24 year olds use them regularly.
John Beshara
November 6, 2023

Advertising Perception

Mobile advertising - 58% of smartphone users are OK with it The majority of smartphone users are not bothered by mobile advertising, but 42% of them say that there is too much, and it is intrusive. The countries where the majority of users are less happy about mobile advertising are…
John Beshara
November 6, 2023

Login issues

64% of users have to reset their online login credentials The online mobile world is built for speed and convenience but 28% of smartphone users still face issues logging into their mobile services at least once per month. According to the latest consumer research from MEF, the biggest problem is…
John Beshara
November 6, 2023
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