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UK P2P messaging

UK texts fall by 115bn over last 10 years

New reseach published by Ofcom perfectly illustrates the impact online messaging apps such as WhatsApp, Messenger and Instagram have had on traditional person-to-person texting via SMS and MMS in the UK… and should sound alarm bells for the future of A2P (business) SMS messaging. Between 2012 and 2022, Ofcom says the number of traditional text messages sent in the UK fell from 151 billion to 36 billion while, over the same period, the number of online messages sent increased from 100 billion to over 1.3 trillion.