Just 15% of MNOs have so far launched RBM

Today, more than 16 years after the Rich Communication Suite Industry Initiative was formed, RCS Business Messaging (RBM) is only available on approximately 15% of mobile networks around the world. However, a new initiative to promote RCS Branded Messages (with 160 characters and branded logo) at similar price points to A2P SMS is fast gaining momentum with the aim of driving scale across the industry.