A2P SMS Beginning to Feel Effect of Rich Messaging

A2P SMS has long been the only game in town for mobile business messaging but now may be beginning to feel its age. Data extrapolated from our analyst partner, Mobilesquared, shows the A2P SMS share of average messages sent per user per month (including WhatsApp, Viber and RCS) falling from 94.1% to 85.5% over the last four years.