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The Importance of regulation

The Importance of regulation

Most people think regulation is needed to protect us from harmful and misleading content Most people still believe that regulation is an important tool to protect us from harmful or misleading online content and practices. According to the latest global survey data from MEF, the regulation of misleading advertising was…
John Beshara
November 7, 2023
Perception of change: Payments

Perception of change: Payments

Direct Carrier Billing getting faster, more convenient and safer Mobile users believe Direct Carrier Billing (adding the cost of purchases to their mobile phone bill) is getting faster, more convenient and safer to use. The number of global users surveyed by MEF in 2023 that thought DCB was fast rose…
John Beshara
November 7, 2023
Privacy: Perception of change

Privacy: Perception of change

Perception of change The developing economies of China, Mexico, South Africa, India and Brazil have all seen large improvements in the perception by users that their personal data will be kept private while on the internet. According to MEF's latest Global Consumer Trust survey, an average of 67% of consumers…
John Beshara
November 7, 2023
WhatsApp in India

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023
Populations

Populations

83% of over 15s will be mobile end 2023 A total 83% of the world's population aged 15 and over will be active users of mobile phones by the end of this year. According to the latest research by MEF, usage is highest in Europe where 98% of over-15s will…
John Beshara
November 6, 2023
MEF