Mobile users are beginning to act on A2P spam

Mobile users are geting more picky about how many messages they opt-in to receive from businesses on a weekly basis. According to the latest MEF research, there was an increase of one percentage point in the number of users receiving 2-5, 6-10 and 11-20 messages per week in 2022 compared with 2021, opposed to a 3-point drop in those receiving more than 20 messages per week.