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Digital Wallets

Digital Wallets

Digital wallets account for 44% of mobile transactions Use of Digital Wallets such as Apple Pay or Google Pay are becoming increasingly popular at the expense of most other mobile payment methods, according to the latest consumer research conducted by MEF. In 2023, use of digital wallets rose across the…
John Beshara
November 6, 2023
Music on smartphones

Music on smartphones

71% of us listen to music daily on our smartphones 71% of us now listen daily to music on our smartphones. Top of the audio pile though come smartphone users in Mexico, Spain is bang in the middle, with Japan lagging by some distance.
John Beshara
November 6, 2023
Is mobile tech less secure?

Is mobile tech less secure?

More people concerned that new technology threatens their data security New technology may make our lives easier, but most people also believe that technological advances are making their personal data less secure. According to MEF's latest Global Consumer Trust Survey, an average of 58% of people agree that technological developments…
John Beshara
November 6, 2023
Apps & Services

Apps & Services

Females think mobile apps and services are more convenient and easy to use then males Females generally think mobile apps and services are more convenient and easy to use then males. That is according to results of the latest global survey conducted by MEF which saw agreement from 80% of…
John Beshara
November 6, 2023
Who pays for games?

Who pays for games?

Developing economies lead on mobile games spend The developing economies of China, Mexico, Brazil and India lead the world when it comes to the number of people paying to play games on mobile phones. While a majority of people surveyed by MEF in India and Brazil had paid for mobile…
John Beshara
November 6, 2023
Video on Mobile

Video on Mobile

Mobile is increasingly the format to watch video content More people than ever primarily watch video content on their mobile phones opposed to any other device - especially the traditional TV box in the corner of the room. According to the latest cosumer survey by MEF, an average of 56%…
John Beshara
November 6, 2023
Key trust metrics

Key trust metrics

Less than half of mobile users feel they have control over personal data usage Mobile apps and service platforms have some work to do in gaining trust from users with just 44% believing they had complete control over how their personal data is used. While another 27% claim to have…
John Beshara
November 6, 2023
Games

Games

50% of smartphone users playing puzzles games in the past six months You don't need to be a gamer to have a game installed on your smartphone. If you are, for example, on a long haul flight or waiting for someone, playing on your phone is something that helps to…
John Beshara
November 6, 2023
MEF