Italy: Rich messaging use by age

45-54 year olds in Italy are the heaviest users of rich messaging with over one third using a rich messaging service on a daily basis. On average, 51% of 45-54 year olds use rich messaging at least weekly, compared with 49% for both 25-34 and 35-44 year olds, 42% of 16-24 year olds, and 38% of those aged 55 and over.