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Company Data Breaches

Company Data Breaches

Consumers Experiencing Company Data Breaches According to MEF's 11th Annual Consumer Survey, global data breaches have been rising from 2021 to 2025. The average breach rate doubled -- from 6% in 2021 to 13% by 2023 -- driven by post-pandemic digital transformation, rapid cloud adoption, and remote work vulnerabilities. Since…
Myra Bachtiar
June 27, 2025
X Users

X Users

X Users Undeterred by Rising Tide of Mis/Disinformation Users of X (nee Twitter) are a hardy bunch, according to the latest consumer research conducted by MEF, with an average 3 percentage point rise in the number of people who trust the content they read on the social media platform. Of…
Myra Bachtiar
March 13, 2025
Dating

Dating

China's Love-Affair with The Dating App On average, 21% of us now use a dating app to find love, and, on average, there is no more than 5% difference between the most loved-up of us and the most lovelorn. However, according to the latest consumer survey results from MEF, two…
Myra Bachtiar
March 13, 2025
Nuisance Calls

Nuisance Calls

Nuisance Calls See Largest Growth Over Past 3 Years Nuisance voice calls to mobile users has seen the largest growth in complaints over the past 3 years, according to the latest consumer survey data compiled by MEF. 2024 saw a total of 46% of smartphone users affected by spam calling,…
Myra Bachtiar
March 13, 2025
Account Hacking

Account Hacking

South Africa Edges Canada as The Account-Hacking Capital South Africa is the account hacking captial of the world (or at least of the 15 markets surveyed by MEF), according to results from our latest consumer survey. On average, 18% of respondents across all survey markets had experienced account hacking, but…
Myra Bachtiar
December 5, 2024
Penetration

Penetration

The Potential for Rich Business Messaging Growth in The USA The US is only one of seven markets (along with Belgium, Canada, France, Germany, Spain and the UK) where Apple has enabled RCS via iPhone, and only one of five where RCS on iPhone is available via all the major…
Myra Bachtiar
October 17, 2024
Identity Theft

Identity Theft

Identity Theft Hits 12% of Users Reports of identity theft are on the rise with 12% of smartphone users surveyed by MEF now having had experienced of this pernicious act. Analysing data from 10 core markets tracked by MEF over the last five years, reports of identity theft were 9.3%…
Myra Bachtiar
October 17, 2024
USA Government

USA Government

43% of Americans Have No Trust in Government's Use and Care of Their Personal Data Following on from this week's Presidential debate in the USA between the respective candidates, Kamala Harris and Donald Trump, it is worth noting that trust among American smartphone users of how government organisations use and…
Myra Bachtiar
October 17, 2024
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