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Gender Disparity

Gender Disparity

More women in low-income households - and worst in the so-called 'developed' economies In order to celebrate International Women's Day and, in particular, raise awareness about discrimination and take action to drive gender parity, MEF is today highlighting the income disparity between men and women from our 9th Annual Consumer…
Myra Bachtiar
March 18, 2024
Spain Trust Index

Spain Trust Index

Users in Spain see a large jump in trust Users in Spain have seen a 5-point jump in overall trust of sharing their personal data from 49% in 2023 to 54%, according to the latest survey compiled by MEF. Early result from our 10th Annual Trust Survey showed a jump…
Myra Bachtiar
March 18, 2024
Personal Data

Personal Data

Most of us now share personal data online because we get more in return 53% of all consumers surveyed by MEF across 10 core markets now believe that sharing their personal data online is worthwhile as they get valuable services in return - such as improved search, social media and…
Myra Bachtiar
March 18, 2024
Network Closures

Network Closures

35 MNOs so far sunset both 2G & 3G networks By the end of last year, approximately 35 mobile network operators around the world had sunset both their 2G and 3G networks, according to the latest research from MEF. In tota,l 129 3G networks have so far been shut in…
Myra Bachtiar
February 13, 2024
Ts & Cs

Ts & Cs

68% of Us Don't Read Ts & Cs That Control The Use of Our Personal Information Less than one-third of smartphone users pay close attention to the terms and conditions of privacy polices governing the use of our personal information when signing up for mobile apps and services. The situation…
Myra Bachtiar
February 2, 2024
Male/Female Behaviour

Male/Female Behaviour

Females Rule Mobile Battle of The Sexes On average, females are more likely than males to have used their smartphone across 14 of the 18 mobile behaviours identified by MEF. These behaviours include everything from using social media to playing games and accessing work-related applications. Two behaviours had no gender…
Myra Bachtiar
January 3, 2024
Business Messages

Business Messages

91% of Smartphone Users Receive Weekly Business Messages Approximately 91% of smartphone users across 13 countries surveyed by MEF now receive at least one business message per week. China has the highest penetration of business messaging, with Japan bringing up the rear.
Myra Bachtiar
January 3, 2024
Business Messaging Traffic

Business Messaging Traffic

A2P SMS Beginning to Feel Effect of Rich Messaging A2P SMS has long been the only game in town for mobile business messaging but now may be beginning to feel its age. Data extrapolated from our analyst partner, Mobilesquared, shows the A2P SMS share of average messages sent per user…
Myra Bachtiar
January 3, 2024
Smishing

Smishing

39% of smartphone users experienced smishing attacks in 2023 Approximately 39% of smartphone users experiencing smishing attacks in 2023 (up from 36% in 2002), but the number of incidents vary greatly from market to market. Consumers in seven of the 10 markets tracked by MEF actually saw a reduction in…
John Beshara
November 7, 2023
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