WhatsApp now has over 2.5 Billion Global users and an ever expanding range of businesses delivering key experiences for their customers around the world. In this session David Creasey-Benjamin, Future Messaging Evangelist – Webex CPaaS Solutions speaks to Yulia Dakin, Business Development & Partnerships at WhatsApp and explores why Messaging…

Managing Partner and CEO of Messente Uku Tomikas discusses the growing issue of ‘artificially inflated traffic’ (AIT) with regards to SMS traffic, explaining exactly what it is and why it is such a pernicious threat to the ecosystem. I’ve been on about AIT for quite some time now – sharing…

Divya Ghai Wakankar, VP Enterprise Business & Marketing at BICS presents her keynote during last month’s MEF CONNECTS Omnichannel entitled The Three Pillars Of A Top-Notch Customer Journey. In it she introduces the three pillars critical to delivering an excellent customer journey – marketing, authentication and customer service – and…

MEF recently invited BNG, to host a webinar focusing on Mapping the Landscape Between Smart Phones and Feature Phones. In this webinar, guests discussed the landscape of Feature Phones & Smart Phones with the audience. They talked about the challenges and opportunities in offerings for the various types of user…