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Mobile Convention London: Privacy and trust key to mobile success Guest blog

Mobile Convention London: Privacy and trust key to mobile success

At the recent Mobile Convention London, the first London based edition of the established Mobile Convention series (previously held in Amsterdam and Brussels) delegates from across the mobile tech industry heard from a range of visionary speakers on mobile engagement strategies. Amongst the many lessons, one stood out in particular: technology…
Sam Hill
April 22, 2015
Nigeria – it’s a mobile market, but not as you know it. . . Event RoundupGuest blog

Nigeria – it’s a mobile market, but not as you know it. . .

As part of its ongoing pan-African strategy, MEF is  hosting the inaugural MEF Connects Nigeria later this month in association with Basebone and Mozilla. Co-located with Mobile West Africa 2015,  attendees can learn more about this mobile-first market while networking with local carriers, pioneers and innovators. Here, Matthew Dawes, founder and…
Sam Hill
April 2, 2015
How can brands take advantage of the Apple Watch? its time to get even closer to customers Guest blog

How can brands take advantage of the Apple Watch? its time to get even closer to customers

Less than six years ago mobile apps were in their infancy and many industry observers wondered whether they’d really catch on. Fast-forward to today and 87% of the time consumers spend using mobile devices is inside apps. Its how we interact with those apps and on which non-smartphone devices that…
Tim Banks
March 16, 2015
Lucky 13 for MEF – a new name in the year of industry evolution Guest blog

Lucky 13 for MEF – a new name in the year of industry evolution

CEO Rimma Perelmuter reflects on an eventful Mobile World Congress, where MEF unveiled a new identity to reinforce its expanding remit to represent the ever-broadening mobile ecosystem. This year’s 13th MEF Connects MWC in association with American Express marked a significant milestone in our history. MEF Connects MWC 2015 MEF was…
Sam Hill
March 12, 2015
Is Apple Tim Cook’s Company Yet? Guest blog

Is Apple Tim Cook’s Company Yet?

Its been more than three years since Steve Job's stepped aside and Tim Cook was appointed as Apple CEO.  Back then tongue-in-cheek headlines captured the zeitgeist - Cook To Improve Apple Turnover. Last week's earnings announcement - with Apple posting the biggest quarterly profit in history (net $18bn) certainly frames…
Sam Hill
February 2, 2015
Five reasons why video is the king of mobile media in India Content & AdvertisingGuest blog

Five reasons why video is the king of mobile media in India

Videos have transformed the way that we interact with mobile media.  With the promise of deeper levels of engagement it has amped consumer data consumption and built out new possibilities for mobile advertising and marketing.  Here, Nidhi Rana, Senior Marketing and Corporate Communications Exec at MEF Member VVIDIA has taken a look at trends…
Sam Hill
January 27, 2015
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