Growing Adoption of RCS Messaging in the U.S. Following iPhone Support

As RCS gains traction—now averaging over one billion daily messages in the U.S.—the shift signals a significant step toward more unified, feature-rich messaging experiences across devices. MEF Director of Programmes Nicholas Rossman explores what this milestone means for the messaging ecosystem. Messaging between Android and iPhone users in the United…

MEFMay 19, 2025