MEF, Author at MEF - Page 4 of 246

ID & Data

Telco Investments in the 2020s: Why Mobile Identity Should Be on Your Radar

As user expectations shift and SMS OTPs face growing scrutiny, telcos are at a crossroads in the mobile identity space. The time has come to move beyond legacy authentication and embrace seamless, secure alternatives. In this post, Harry Cheung, Founder & CEO of IPification explores why telcos must evolve -…

MEFJune 17, 2025

MEF Member News round-up

MEF Member News Round-up, wc June 16th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news First Orion has announced that its industry-leading call blocking solution, SENTRY®, is now available on all major U.S. mobile carriers. SENTRY is the first system designed to proactively stop scammers from…

MEFJune 16, 2025

News Roundup

Global Mobile News Digest, June 13th

MEF’s Riccardo Amati takes a weekly look at mobile and tech stories from around the world. Headlines include… Apple’s Major Siri Overhaul Delayed to Spring 2026 After Setbacks, Apple’s WWDC Unveils ‘Liquid Glass’ Design and Smarter iOS 26 Upgrades, MEF Highlights Industry Shift Toward Device-Centric Digital Identity with iOS 26…

MEFJune 13, 2025

ID & Data

Apple has just made a big move into mobile ID. What does it mean?

Apple’s WWDC 2025 announcement could be a turning point for digital identity. With iOS 26, users will be able to store government passports in Apple Wallet-unlocking a new era of on-device, privacy-preserving ID. This raises major opportunities, and questions, for carriers, enterprises, and digital identity providers. Tim Green, MEF Programme…

MEFJune 13, 2025

Anti-fraud Messaging Channels

A2P Messaging Security and Fraud Prevention in India

Application-to-Person (A2P) messaging is a vital channel for business communication in India, yet it faces growing challenges from sophisticated fraud. In this post, Chris Almeida, Chief Strategy Officer at Globe Teleservices explores the current security landscape, examining India’s regulatory framework, including the Distributed Ledger Technology (DLT) system, the prevalent fraud…

MEFJune 12, 2025

Anti-fraud Messaging Channels

Spain Takes action Against Phone Scams, new rules coming into force

Spain is stepping up its fight against phone and SMS fraud with new rules which came into effect from June 7. In this post, Stefano Nicoletti, Head of MEF’s Sender ID Registry outlines how the latest measures fit into a growing European effort to curb identity theft and digital scams.…

MEFJune 11, 2025

Content & Advertising ID & Data

EU Age Verification App: A Privacy-First Milestone for Child Safety

The European Commission’s upcoming age verification app, launching by July 2025, marks a major step toward safeguarding minors online. Built on privacy-preserving technology, it aligns with the Digital Services Act to help platforms comply with age restrictions while protecting user data. Dario Betti discusses the innovation and explores the potential…

MEFJune 10, 2025

Content & Advertising

IAB NewFronts 2025: Mobile Advertising Innovations from Meta, TikTok, and Google

At IAB NewFronts 2025, Meta, TikTok, and Google showcased AI-powered tools, immersive ad formats, and privacy-first solutions transforming mobile advertising. Highlights include Meta’s AR and e-commerce features, TikTok’s brand-safe content targeting, and Google’s streamlined campaign tools with privacy safeguards. Dario Betti discusses how MEF members might embrace these trends to…

MEFJune 10, 2025

MEF Member News round-up

MEF Member News Round-up, wc June 9th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Ericsson has signed a multi-year NOC Managed Services contract with Bharti Airtel, deepening their long-standing partnership. This agreement highlights Ericsson’s continued leadership in managed services and its commitment to delivering high-performance…

MEFJune 9, 2025