As RCS gains traction—now averaging over one billion daily messages in the U.S.—the shift signals a significant step toward more unified, feature-rich messaging experiences across devices. MEF Director of Programmes Nicholas Rossman explores what this milestone means for the messaging ecosystem. Messaging between Android and iPhone users in the United…

You may be familiar with RCS and RBM but what about Basic RCS? MEF Director of Programmes Nicholas Rossman shares news of MEF’s new Basic RCS Positioning Paper which outlines the value proposition for Basic RCS and why it might be a good fit for your business. The way businesses…

In today’s messaging landscape, delivery is no longer the benchmark of success—it’s just the starting point. MEF Programme Director Nassia Skoulikariti explains why as customer expectations evolve, messaging providers must shift their focus from technical performance to delivering seamless, trust-driven experiences across every touchpoint.