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Growing Adoption of RCS Messaging in the U.S. Following iPhone Support Messaging Channels

Growing Adoption of RCS Messaging in the U.S. Following iPhone Support

As RCS gains traction—now averaging over one billion daily messages in the U.S.—the shift signals a significant step toward more unified, feature-rich messaging experiences across devices. MEF Director of Programmes Nicholas Rossman explores what this milestone means for the messaging ecosystem. Messaging between Android and iPhone users in the United…
Sam Hill
May 19, 2025
Global Mobile News Digest, May 16th News Roundup

Global Mobile News Digest, May 16th

We take a weekly look at mobile and tech stories from around the world. Headlines include… EU Targets TikTok Over Opaque Ad Practices, U.S. Hits Back at EU’s Tough Mobile Platform Rules, Crypto and AI-Linked Scams Exploit Meta’s Ad System and much more… Alternatively listen On MEF Radio. The European…
Sam Hill
May 16, 2025
UK Home Office Adopts MEF Business SMS Code of Conduct as Foundation for Telecom Fraud Charter Anti-fraudMessaging Channels

UK Home Office Adopts MEF Business SMS Code of Conduct as Foundation for Telecom Fraud Charter

In a landmark move demonstrating alignment between public policy and industry standards, the UK Home Office has confirmed that its forthcoming 2nd UK Telecom Fraud Charter will be based on the MEF Business SMS Code of Conduct for its A2P Messaging part. This decision marks a major step in the…
Sam Hill
May 16, 2025
Beyond Message Delivery: The Customer Experience Revolution in Messaging Messaging Channels

Beyond Message Delivery: The Customer Experience Revolution in Messaging

In today’s messaging landscape, delivery is no longer the benchmark of success—it’s just the starting point. MEF Programme Director Nassia Skoulikariti explains why as customer expectations evolve, messaging providers must shift their focus from technical performance to delivering seamless, trust-driven experiences across every touchpoint.
Sam Hill
May 14, 2025
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