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Global Mobile News Digest, May 16th News Roundup

Global Mobile News Digest, May 16th

We take a weekly look at mobile and tech stories from around the world. Headlines include… EU Targets TikTok Over Opaque Ad Practices, U.S. Hits Back at EU’s Tough Mobile Platform Rules, Crypto and AI-Linked Scams Exploit Meta’s Ad System and much more… Alternatively listen On MEF Radio. The European…
Sam Hill
May 16, 2025
UK Home Office Adopts MEF Business SMS Code of Conduct as Foundation for Telecom Fraud Charter Anti-fraudMessaging Channels

UK Home Office Adopts MEF Business SMS Code of Conduct as Foundation for Telecom Fraud Charter

In a landmark move demonstrating alignment between public policy and industry standards, the UK Home Office has confirmed that its forthcoming 2nd UK Telecom Fraud Charter will be based on the MEF Business SMS Code of Conduct for its A2P Messaging part. This decision marks a major step in the…
Sam Hill
May 16, 2025
Beyond Message Delivery: The Customer Experience Revolution in Messaging Messaging Channels

Beyond Message Delivery: The Customer Experience Revolution in Messaging

In today’s messaging landscape, delivery is no longer the benchmark of success—it’s just the starting point. MEF Programme Director Nassia Skoulikariti explains why as customer expectations evolve, messaging providers must shift their focus from technical performance to delivering seamless, trust-driven experiences across every touchpoint.
Sam Hill
May 14, 2025
Global Mobile News Digest, May 9th News Roundup

Global Mobile News Digest, May 9th

We take a weekly look at mobile and tech stories from around the world. Headlines include… Vodafone, Orange, Others Urge Europe to Free Up 6GHz for 6G, Apple Downplays Google Deal in Antitrust Trial, Eyes AI Future, AI Rewrites Online Search, Marketers Scramble to Stay Visible and much more… Alternatively…
Sam Hill
May 9, 2025
The Global State of SMS: Decline, Disruption, and the Path Forward Messaging Channels

The Global State of SMS: Decline, Disruption, and the Path Forward

Ahead of next week’s MEF CONNECTS Business Messaging 2025 MEF Advisor Nick Millward discusses the current state of SMS globally and explores what the future may look like for the humble text message. SMS has long been a cornerstone of enterprise communication. Whether for delivering one-time passwords (OTPs), sending important…
Sam Hill
May 8, 2025
Turkey’s 2024 Data Protection Landscape: Key Insights for the Mobile Ecosystem Content & Advertising

Turkey’s 2024 Data Protection Landscape: Key Insights for the Mobile Ecosystem

MEF CEO Dario Betti shares news of the 2024 Annual Report issued by the Turkish Data Protection Authority which outlines a snapshot of regulatory trends relevant to the international mobile ecosystem, and shares the key takeaways for companies operating in Turkey. As data becomes the new infrastructure of the digital…
Sam Hill
May 7, 2025
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