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WhatsApp Usernames: 2026 Rollout for Enhanced Privacy & Business Branding ID & DataMessaging Channels

WhatsApp Usernames: 2026 Rollout for Enhanced Privacy & Business Branding

WhatsApp is preparing a major update that could reshape how people and businesses connect on the platform. Early developments suggest changes to identity, privacy, and brand presentation, with implications across the wider messaging ecosystem. MEF CEO Dario Betti explains why the development deserves attention and how it may influence future…
Sam Hill
November 11, 2025
Google Play Adds Digital Gift Card: Availability, Partners, and Benefits Content & Advertising

Google Play Adds Digital Gift Card: Availability, Partners, and Benefits

Google Play’s move into third-party digital gift cards marks a subtle but meaningful expansion of how mobile platforms enable everyday value exchange. The shift hints at new dynamics in payments, brand reach, and the wider mobile ecosystem as stored-value options evolve. MEF CEO Dario Betti explains how this development may…
Sam Hill
November 10, 2025
Webinar: Retaining Messaging Profits: How RCS Counters the OTT Messaging Challenge Connectivity & WholesaleMEF Webinars & Workshops

Webinar: Retaining Messaging Profits: How RCS Counters the OTT Messaging Challenge

MEF’s Nick Millward is joined by Inderpal Singh Mumick, CEO of Dotgo, Abhinav Jha, Head of Business Development at Communications Partnerships at Google, and Sethumadhav Bendi, Wireless Solutions Architect at Verizon Wireless, to explore how the telecom industry is responding to shifting messaging dynamics. The session examines emerging strategies, technologies…
Sam Hill
November 10, 2025
MEF Member News Round-up, wc November 10th MEF Member News round-up

MEF Member News Round-up, wc November 10th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news... PostFinance Strengthens Fraud Protection and Customer Communications with FICO Technology, First Orion Named “Telecommunications Solution Provider of the Year” in 2025 Mobile Breakthrough Awards, and supporting growth across the channel, Gamma…
Sam Hill
November 10, 2025
MEF Data: Consumers Take More Control Over Personal Data They Share Online Connectivity & WholesaleMEF Data

MEF Data: Consumers Take More Control Over Personal Data They Share Online

When it comes to feeling in control of the personal information that they share online, more than half of global consumers, or 52%, now only use apps and services that they trust, according to MEF’s 11th Annual Consumer Survey. Further, 42% of consumers share as little information as they possibly…
Sam Hill
November 7, 2025
The Unified Front: Industry, Law, and Regulation Join Forces to Secure Global Communications Anti-fraudMessaging Channels

The Unified Front: Industry, Law, and Regulation Join Forces to Secure Global Communications

Mobile fraud continues to challenge networks worldwide, highlighting the need for stronger cooperation between industry, regulators, and law enforcement. As threats grow increasingly sophisticated and borderless, coordinated solutions are becoming essential. Emerging initiatives show how collaboration and harmonisation can strengthen defences. MEF Director of Programmes, Nicholas Rossman, explains how these…
Sam Hill
November 6, 2025
The UK’s Messaging Firewall: Analysing Ofcom’s New Consultation on Mobile Scams Anti-fraudMessaging Channels

The UK’s Messaging Firewall: Analysing Ofcom’s New Consultation on Mobile Scams

The UK’s communications regulator, Ofcom, has launched a pivotal consultation aimed at tackling mobile messaging scams—signalling a new phase in how trust and identity are managed across the mobile ecosystem. This development could redefine compliance expectations for all industry players. MEF Director of Programmes, Nicholas Rossman discusses what this means…
Sam Hill
November 5, 2025
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