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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Arelion and Telxius collaborate to expand connectivity to North and Latin America

Stockholm and Madrid, 12 March, 2024 – Arelion and Telxius are collaborating to provide fully diverse, multi-terabit connectivity into Telxius’ landing stations in Boca Raton and Jacksonville, Florida. This fiber network expansion establishes Arelion Points-of-Presence (PoPs) at each Telxius landing station. For Telxius, it empowers customers with resilient Tier-1 optical transport and high-speed access to Arelion’s North American network. Together, Arelion and Telxius are making a significant investment in the Florida Peninsula to connect Latin American customers to North America through submarine and terrestrial systems.

The collaboration benefits both Arelion and Telxius’ customers in North America and Latin America with enhanced access to the companies’ global Internet backbones. Customers also benefit from Telxius’ portfolio of leading submarine and terrestrial backhauls, and Arelion’s resilient terrestrial connectivity services, including high-capacity wavelengths for service providers, content providers and enterprises.

“Arelion’s new PoPs at Telxius’ landing stations along the Florida Peninsula will provide Latin American markets with high-capacity gateway access to the North American connectivity ecosystem,” said Edison De Leon, Regional Director Latam & Caribbean at Arelion. “Through this investment in the Florida Peninsula, Arelion continues our established partnership with Telxius to serve the technological needs of Internet carriers and content providers through complete, collaborative connectivity solutions.”

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Evina Exposes Aesimus: A New Hidden Malware Threat Dominating Poland’s Play Store

Evina, a global leader in cybersecurity, has unveiled the discovery of a new malware variant named Aesimus. This latest variant, emerging from the Autolycos malware family, was detected in February 2024 by Evina’s team of malware experts. Aesimus stands out for its novel and sophisticated operational method and virality. It has swiftly climbed the ranks to become one of the top three downloaded apps in Poland, which highlights once again that the malware threat does not concern an isolated audience with “at-risk” behavior who download apps from outside the official app stores.

Aesimus employs a unique technical strategy to conceal its malicious code. By hiding behind an image URL in creative apps, the malware executes its operations discreetly, bypassing traditional security measures. This innovative method allows Aesimus to covertly subscribe unsuspecting mobile users to premium services through Direct Carrier Billing (DCB), diverting funds without detection.

David Lotfi, CEO of Evina, commented on the discovery, stating, “Once again, we see the professionalization and technicalisation of mobile payment fraud at work. A well-crafted rogue app quickly rises to the top of a country’s app rankings, and by selectively targeting the audience they are going to defraud, through advertising as in this case, cybercriminals ensure that they do not arouse the suspicions of traditional security players.” The revelation of Aesimus not only highlights the evolving landscape of cyber threats but also underscores the critical role of advanced cybersecurity measures. Evina, with its fraud-preventing presence in over 80 countries, leverages AI technology and information-sharing partnerships with telecom companies to identify and neutralize malware more effectively and swiftly than ever before.

Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2024

Vodnjan, Croatia, March 19, 2024 – Global cloud communications platform Infobip has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2024.
This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations. These organizations are setting new standards and achieving remarkable milestones in all sectors of the economy. Alongside the World’s 50 Most Innovative Companies, Fast Company recognizes 606 organizations across 58 sectors and regions.

Silvio Kutić, CEO at Infobipsaid: “Innovation is at the heart of what we do at Infobip, and we are delighted to have been recognized by Fast Company for our achievements. Our technology is transforming how organizations interact with their customers across the board, from automotive, retail and financial services, through to healthcare and other social services. We are applying our innovative technology to transform various industry verticals. Cloud infrastructure, conversational chat apps and generative artificial intelligence (AI) allow conversations between businesses and consumers, enriching user experiences and consolidating disparate customer journeys into one seamless experience. The conversational future is here, and we’re helping organizations accelerate their digital transformation, shifting towards intuitive two-way interactions with their customers through the channels and chat apps they use with their families and friends.”


Verifying, Delivering, and Presenting Identity at Enterprise Connect 2024

McLean, VA., March 25, 2024 – Numeracle™ Inc. (“Numeracle”), the forefront innovator in Verified Identity and Entity Identity Management™ for communications, announced today the groundbreaking initiatives to be presented by the team at Enterprise Connect 2024. Numeracle’s presence at the yearly event marks a commitment to revolutionize communications security and caller ID delivery and display, with the company showcasing its latest advancements and call delivery solutions to ensure trust and transparency with every phone call made.

At the event, Numeracle will unveil its comprehensive suite of technologies designed to protect the reputation of legal callers and securely elevate and deliver caller ID information without the risk of fraud. This includes live demonstrations of their secure call delivery and on-site use of the tools, which attendees can see in-booth or request via private meetings at the event.

“There is an overwhelming lack of control over how identities, whether an individual or an entity, are transmitted and displayed, with many outdated technologies and limitations leaving companies vulnerable to discrepancies or even 3rd party tampering,” says Brett Nemeroff, VP of Engineering – Voice. “With such a fragmented ecosystem lacking provider trust, fraud is continuing to plague callers and call recipients alike; Numeracle is at the forefront, pioneering solutions to protect them both from origination to termination.”


Proofpoint’s Inaugural Data Loss Landscape Report Reveals Careless Employees are UK Organisations’ Biggest Data Loss Problem 

Proofpoint, Inc., a leading cybersecurity and compliance company, today released its inaugural​ Data Loss Landscape ​report, which explores how current ​approaches to ​data loss prevention​ (DLP)​ ​and insider threats​ are holding up against current macro challenges such as ​data proliferation, sophisticated threat actors, and ​generative artificial intelligence (GenAI). The findings reveal that data loss is a problem stemming from the interaction between humans and machines ​​— “careless users” are much more likely to cause those incidents than compromised or misconfigured systems.

“This research illuminates the most critical aspect of the data loss problem: its human causes,” said Ryan Kalember, chief strategy officer, Proofpoint. “Careless, compromised, and malicious users are and will continue to be responsible for the vast majority of incidents, all while GenAI ​tools are​ absorbing common tasks—and ​gaining access to ​confidential data ​in the process​. Organisations need to rethink their ​DLP​ strategies to address the underlying cause of data-loss—people’s actions—so they can detect, investigate, and respond to threats across ​all ​channels​ their employees are using​ including cloud, endpoint, email, and web.”

MEF is proud to announce its new Board, a new Chair and diversity at its heart

The Mobile Ecosystem Forum (MEF) today announces its new Board positions. This includes a new Chair (for the first time in 16 years) and Vice Chairs, a brand-new Emeritus position and an increase in the number of women on the Board. A wide range of countries and expertise is also represented. The new MEF Board has voted Robert Gerstmann, Chief Evangelist & Co-Founder at Sinch, as the new Chair. He takes over from long standing Chair, and original founder, Andrew Bud who has stepped aside and been honoured for his work with a position as ‘Founder and Emeritus Chair’ acting as a special advisor to the new Chair.

‘I am very honoured and thankful to have been elected Chairman of the Mobile Ecosystem Forum. This is an exciting time with rapid changes across all our six focus sectors: Enterprise Communications, IoT, Connectivity, Payments, Personal Data & Identity and Content & Advertising. The rise of generative AI, growing 5G adoption, impending RCS support on iOS, and WhatsApp’s expanding business messaging market share will revolutionize mobile communications. At the same time, enterprises, service providers, networks, and regulators must collaborate to ensure digitization delivers consumer value without neglecting security and privacy. Excited to team up with fellow Board Members, the MEF team, and all ecosystem players to navigate the mobile industry’s growth potential and overcome the pitfalls together!’ said Robert Gerstmann, Chair of the MEF Board.

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