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MEF

BT and Infobip: Call Centres Voice and CPaaS Internationally Packaged Content & Advertising

BT and Infobip: Call Centres Voice and CPaaS Internationally Packaged

BT and Infobip have expanded their partnership to deliver a unified global communications solution that blends voice, messaging, and AI capabilities for enterprise contact centres. The collaboration reflects a broader evolution in how telcos and CPaaS providers converge around customer experience and intelligent engagement. MEF CEO Dario Betti explores its…
Sam Hill
October 8, 2025
GCB&MP Summit: Cookies Digital’s Leone Crescenzi on the Trends Defining Multiplayer Mobile Gaming Event Roundup

GCB&MP Summit: Cookies Digital’s Leone Crescenzi on the Trends Defining Multiplayer Mobile Gaming

In this exclusive MEF TV interview, Chief Product Officer of Cookies Digital, explains how his company is turning its attention to community, safety, leagues and chat... Gaming used to be a solitary hobby. You would buy a game on a cartridge or CD, load it up and play for your…
Sam Hill
October 8, 2025
Three Out Of Three For Meta As Instagram Tops 3 Billion! Content & AdvertisingID & Data

Three Out Of Three For Meta As Instagram Tops 3 Billion!

Gavin Patterson, MEF’s Director of Data, explains how Instagram’s latest milestone marks a defining moment for Meta’s ecosystem. With 3 billion people now active on the platform each month, Instagram’s evolution from social sharing to messaging, video and commerce raises new questions about growth, engagement and the balance between innovation…
Sam Hill
October 7, 2025
MEF Leadership Forum Indonesia 2025 – in pictures Event RoundupMEF Webinars & Workshops

MEF Leadership Forum Indonesia 2025 – in pictures

MEF Leadership Forum Indonesia 2025 – created in collaboration with Telin, brought together industry leaders, innovators, and policymakers in Jakarta on 2 October for a powerful day of insight and collaboration. Under the theme “From Telco APIs to Agentic AI – Transforming Southeast Asia’s Connected Future,” the forum explored how…
Sam Hill
October 7, 2025
Indonesia regulator suspends TikTok’s licence Content & Advertising

Indonesia regulator suspends TikTok’s licence

This month Indonesia’s communications regulator temporarily suspended TikTok’s licence for failing to fully share livestream data from August protests, citing alleged links to gambling. MEF CEO Dario Betti discusses the growing trend of states using platform registration rules to enforce compliance and governance, and the broader pressures on global social…
Sam Hill
October 6, 2025
MEF Data: Device Capability and Telco Availability Drive up e-SIM ARPU Connectivity & WholesaleMEF Data

MEF Data: Device Capability and Telco Availability Drive up e-SIM ARPU

e-SIMs have become an affordable, easier way for consumers to remain connected while traveling – no more expensive and tricky-to-provision international roaming! – and to more quickly add multiple phone numbers to their device, for personal and work use. All new devices from device manufacturers such as Apple, Samsung and…
Sam Hill
October 3, 2025
FIDA, Big Tech’s Exclusion, and the Future of Cybersecurity: What MEF Members Should Know Anti-fraudMessaging Channels

FIDA, Big Tech’s Exclusion, and the Future of Cybersecurity: What MEF Members Should Know

Stefano Nicoletti, Head of MEF’s Sender ID Registry in the UK, discusses news that the EU’s Financial Data Access Regulation (FIDA), currently in its final stages of negotiation, is set to exclude some of the biggest names in tech from participation. What are the implications and what does the move…
Sam Hill
October 2, 2025
X’s Finances Wobbly Q2: the Social & Mobile Ad Economy is Shifting Content & Advertising

X’s Finances Wobbly Q2: the Social & Mobile Ad Economy is Shifting

X (formerly Twitter) faced another turbulent quarter in 2025. While there were some signs of recovery, the platform continued to grapple with financial pressures, advertiser caution, and intensifying competition. MEF CEO Dario Betti discusses the social media platform's search for a more sustainable role in the evolving digital ecosystem.
Sam Hill
October 2, 2025
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