MEF, Author at MEF

ID & Data

Tokens Please! Could a Federated Brit Card Win Over the Doubters?

Has the digital age changed the UK’s attitude to national ID cards? We’re about to find out. The government is going ahead with a compulsory Brit card. Tim Green, director of MEF’s ID and Data programme, weighs up the arguments...

MEFOctober 15, 2025

Anti-fraud Messaging Channels

Australia’s ACMA Announces SMS Sender ID Register for 2026

Australia is moving closer to implementing its national SMS Sender ID Register – a key step in protecting consumers from scams and restoring trust in text messaging. Stefano Nicoletti, Head of MEF’s Sender ID Registry in the UK discusses how, as preparations advance, businesses are urged to act early and…

MEFOctober 15, 2025

Content & Advertising Guest blog

The Programmatic Imperative: Smadex’s Key Takeaways from GCBS Global Carrier Billing Summit

Rahima Ouadfel, Vice President of Growth of Smadex, explains how programmatic advertising is shaping user acquisition and media transparency at the GCBS Global Carrier Billing Summit in Amsterdam. The event gathered operators, merchants, aggregators, and ad platforms to explore the future of mobile payments, with Smadex highlighting data-driven performance, creative…

MEFOctober 14, 2025

Anti-fraud Messaging Channels

Safeguarding the Future of A2P SMS

Once the backbone of enterprise communication, A2P SMS now faces growing pressures that could redefine its future. From emerging threats to shifting market dynamics, the industry stands at a critical crossroads that demands collective action and innovation. MEF Head of Global Anti-Fraud Solutions, Sham Careem, explains why collaboration is key…

MEFOctober 14, 2025

MEF Member News round-up

MEF Member News Round-up, wc October 13th

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news...First Orion Expands Call Authentication Integration Capabilities with Leading Call Originators, Global Sports Fans Demand Always-on Engagement from Their Favorite Teams, Orange Hosts the Medusa Submarine Cable at Its Infrastructure in Marseille…

MEFOctober 13, 2025

Content & Advertising

Trends in Meta’s Content Moderation 2017–2025: Spam, Fake Accounts, and Community Standards

Meta’s Q2 2025 Community Standards Report highlights that most enforcement targets spam and fake accounts, which dominate volumes, though sensitive areas like nudity, hate speech, violence, and child safety remain reputationally critical. Fake accounts surged in late 2024 but eased in 2025. Child endangerment appeals rose sharply. MEF CEO Dario…

MEFOctober 13, 2025

News Roundup

Global Mobile News Digest, October 10th

MEF's Riccardo Amati shares his take on the week's mobile and tech stories from around the world. Headlines include... Verizon Taps PayPal Veteran Schulman to Lead Next 5G Chapter, Telefónica Eyes Leaner, Meaner Future with 7,000 Job Cuts, TikTok Resumes Streaming in Indonesia After Data Compliance and much more… Alternatively listen…

MEFOctober 10, 2025

Connectivity & Wholesale MEF Data

MEF Data: Enterprise Communication Platforms See Continued High Engagement in 2025

MEF’s latest annual consumer survey indicates that enterprise communication and collaboration software sector has entered a mature growth phase, with daily active usage holding firm at 56% on average globally for the second consecutive year. This plateau presents both opportunities and challenges for investors evaluating SaaS platforms and workplace technology…

MEFOctober 10, 2025

Connectivity & Wholesale Industry Results

Philippines Reboots Connectivity

MEF’s Riccardo Amati takes a look at the Philippines’ new Konektadong Pinoy Act, a landmark reform reshaping the nation’s telecom sector. By lowering barriers to entry and mandating infrastructure sharing, the law opens doors for startups and regional ISPs, promises faster internet and lower costs, and positions the archipelago as…

MEFOctober 9, 2025

Event Roundup

Beyond Connectivity: Trust, Data, and Innovation at ACC 2025

Last month, MEF was honoured to be a media partner for ACC 2025 at the Shangri-La Mactan, Cebu, in the Philippines. As technology continues to redefine how we work, live, and connect, ACC 2025 embraced the theme of “Shaping the Future. Beyond Connectivity” – shining a spotlight on the evolving…