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Executive Insights Series: James Lasbrey, Global Head of Messaging, Telefonica Interviews

Executive Insights Series: James Lasbrey, Global Head of Messaging, Telefonica

What is ‘messaging as a service’? Will bots change consumer service forever? When will SMS 2.0 arrive? In the latest Executive Insights video supported by Mahindra Comviva, MEF discusses the future of messaging to James Lasbrey, global head of messaging at Telefonica. It’s quite convenient to think of Facebook as…
MEF
July 13, 2017
Enterprise Messaging Fraud Framework 2.0: what is SMS originator spoofing? Messaging Channels

Enterprise Messaging Fraud Framework 2.0: what is SMS originator spoofing?

Enterprise messaging fraud costs the industry an estimated $2 billion per anum and is a persistent threat to consumer trust. Ultimately it undermines the long-term sustainability of all players within the enterprise messaging ecosystem. MEF's recently published Enterprise Mobile Messaging Fraud Framework 2.0, developed by MEF’s cross-sector Working Group and…
MEF
July 10, 2017
MEF Member News – July 10 MEF Member News round-up

MEF Member News – July 10

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more… Caller ID ad specialist Calldorado has just made it even easier for its developers to re-invest revenue and add new users. When…
MEF
July 10, 2017
MEF Member News – July 3 MEF Member News round-up

MEF Member News – July 3

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more… Gemalto has unveiled the Gemalto Assurance Hub, which analyses the profile and behaviour of customers in real time to detect potential attacks.…
MEF
July 3, 2017
MEF Member News – June 19 MEF Member News round-up

MEF Member News – June 19

What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more… China is the world’s fastest growing mobile ad market – outstripping the next largest by 2x. That’s the key finding of Smaato’s…
MEF
June 19, 2017
MEF