What’s the news from the MEF community? Here’s your weekly round up of all the latest announcements from MEF members including product launches, partnerships, research insights and more…
Caller ID ad specialist Calldorado has just made it even easier for its developers to re-invest revenue and add new users.
When they sign up to the new growth program, they agree to assign some of their Calldorado ad funds into app install ads. Calldorado’s specialists then run the campaigns for them.
And Calldorado will even top up the campaign spend with an extra 10 per cent. This means that a €5,000 investment becomes €5,500 .
Developers will also have access to their revenue after 30 days, instead of the standard 60 days and Calldorado will not charge users for running a campaign. It is entirely free.
“Our growth program makes it easier than ever to grow apps. Our experts do all the work for free and developers can sit back and watch app installs and revenue rise”, said Claudia Dreier-Poepperl, CEO and founder of Calldorado.
Boku has connected three new operators – Orange Romania and Spain, and A1 Austria – to its direct carrier billing network for Microsoft.
The 28 million customers of the new MNOs will now see carrier billing as an option when they log into their Windows Store account. It means they can pay from the phone bill for digital content on mobile, Xbox, PC and any other Windows 10 device.
Boku has already launched carrier billing for Microsoft in Canada, France, Germany, Switzerland, Russia, Turkey, Poland, Italy, the US and UK.
Steve Elfman, former Sprint and AT&T senior executive, will lead the board of sponsored data pioneer Syntonic.
He brings more than two decades of industry experience to the job, and succeeds Ian Middelmas, who stepped down in June.
In addition, Syntonic has also appointed Sydney-based Nigel Hennessy as a non-executive director to drive its Asia-Pacific business.
“From a business philosophy and industry expertise perspective, both Steve and Nigel will provide invaluable guidance as Syntonic enters the next stage of corporate growth,” said Gary Greenbaum, CEO and co-founder of Syntonic.
China’s all-conquering mobile payment service WeChat has finally landed in Europe.
Germany’s Wirecard has teamed up with WeChat owner Tencent to adapt the product for merchants across the continent.
In China, WeChat Pay has over 600 million active users. It’s used to pay friends and businesses both online and in-store.
The partners want to target Chinese tourists with this launch. They say the average Chinese tourist spends 3,000 euros per visit. They will now be able to scan a QR code at participating retailers to make a WeChat payment.
Mobile comms specialist Syniverse will offer a new biometrics service for its clients based on how people hold and touch their phones.
It’s working with behavioural biometrics firm Pinn on the project, with a view to meeting the terms set by regulation like PSD2 and GDPR.
The two EU laws will require financial businesses to meet data security standards and to open up APIs to third parties.
This makes authentication even more important. Behavioural biometrics offer a strong authentication option. Pinn collects data based on how people hold and interact with their devices to create a unique ‘fingerprint’ for every user.
Sebastian Robin is to head up the France office of mobile video ad specialist SpotX.
He joins from the Havas-owned trading desk Affiperf, which he co-founded in 2010. Now, Robin will recruit and oversee a team to help France’s media owners embrace programmatic video advertising.
“Programmatic video is the most exciting part of the industry and this move is a logical next step for me. I am looking forward to combining the skills I have learned over the past 20 years to drive more success for French broadcasters, media owners and advertisers,” he said.