The Brand’s Guide to 10DLC
This comprehensive guide, a first of its kind, is the result of collaboration among seven industry leaders and twelve contributors, creating a cross-industry resource for navigating the complexities of 10DLC. It serves as an invaluable resource for brands seeking to harness the power of 10DLC business texting. By understanding the ecosystem, following best practices, and partnering with the right providers, brands can unlock the full potential of 10DLC to enhance customer engagement, drive conversions, and build lasting relationships.
Download Now >
MEF’s 10th Annual Trust Study
Trust Under Siege: Navigating The Headwinds Affecting User Confidence
MEF’s 10th Annual Trust Study serves as a critical compass, providing invaluable insights into the current state of trust in the mobile industry. This landmark study delves into the evolving perceptions and expectations of consumers, enterprises, and other stakeholders, shedding light on the challenges and triumphs encountered in building and maintaining trust through maintaining awareness of how personal data is used, control over that personal data, and belief in security safeguards.
Members – Download your copy now
Download now
MEF Connects Business Messaging
Join us at MEF Connects Business Messaging in London on May 13th, 2025, where industry leaders, businesses and technology providers will explore the latest advancements in business messaging. This year’s event will focus on tech innovation and market needs for brands and consumers in 2025 and beyond.
Register now!
Available on demand – MEF Leadership Forum Americas 2025
MEF Leadership Forum Americas, returns to South Beach, Miami for the third year running. This forum brings together industry leaders, innovators, and regulators to discuss the trends, challenges, and opportunities shaping the future of the mobile ecosystem.
Watch Now >
Available on demand – MEF Future of Mobile 2025
This year, our conference takes an in-depth, practical look at the transformative impact of emerging technologies across the industry, from fraud prevention and identity verification to data management and customer experience. Each session will focus on real-world applications of these innovations, discussing their challenges, current uses, and future directions.
Watch Now >
The IoT wholesale market is facing a unique challenge around the lack of standardization in Call Detail Record formats; without uniform APIs and CDR formats, the industry relies on complex, custom solutions that limit scalability and interoperability.
Produced by MEF’s Connectivity & Wholesale Best Practice Working Group, this guideline aims to tackle that by promoting best practices for standardization.
Download now >
The Brand’s Guide to 10DLC
This comprehensive guide, a first of its kind, is the result of collaboration among seven industry leaders and twelve contributors, creating a cross-industry resource for navigating the complexities of 10DLC. It serves as an invaluable resource for brands seeking to harness the power of 10DLC business texting. By understanding the ecosystem, following best practices, and partnering with the right providers, brands can unlock the full potential of 10DLC to enhance customer engagement, drive conversions, and build lasting relationships.
Download Now >
MEF’s 10th Annual Trust Study
Trust Under Siege: Navigating The Headwinds Affecting User Confidence
MEF’s 10th Annual Trust Study serves as a critical compass, providing invaluable insights into the current state of trust in the mobile industry. This landmark study delves into the evolving perceptions and expectations of consumers, enterprises, and other stakeholders, shedding light on the challenges and triumphs encountered in building and maintaining trust through maintaining awareness of how personal data is used, control over that personal data, and belief in security safeguards.
Members – Download your copy now
Download now
MEF Connects Business Messaging
Join us at MEF Connects Business Messaging in London on May 13th, 2025, where industry leaders, businesses and technology providers will explore the latest advancements in business messaging. This year’s event will focus on tech innovation and market needs for brands and consumers in 2025 and beyond.
Register now!
Available on demand – MEF Leadership Forum Americas 2025
MEF Leadership Forum Americas, returns to South Beach, Miami for the third year running. This forum brings together industry leaders, innovators, and regulators to discuss the trends, challenges, and opportunities shaping the future of the mobile ecosystem.
Watch Now >
Available on demand – MEF Future of Mobile 2025
This year, our conference takes an in-depth, practical look at the transformative impact of emerging technologies across the industry, from fraud prevention and identity verification to data management and customer experience. Each session will focus on real-world applications of these innovations, discussing their challenges, current uses, and future directions.
Watch Now >
The IoT wholesale market is facing a unique challenge around the lack of standardization in Call Detail Record formats; without uniform APIs and CDR formats, the industry relies on complex, custom solutions that limit scalability and interoperability.
Produced by MEF’s Connectivity & Wholesale Best Practice Working Group, this guideline aims to tackle that by promoting best practices for standardization.
Download now >
Membership
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
Join MEF
MEF Member News Round-up, wc April 21st
Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…GMS, a global leader in AI-powered communication solutions for Mobile Network Operators and enterprises, has been named one of three finalists for the 2025 Export Award by Switzerland Global Enterprise.
Global Mobile News Digest, April 18th
We take a weekly look at mobile and tech stories from around the world. Headlines include… Google used AI to suspend over 39M ad accounts suspected of fraud, TikTok forms first SME council in the UK, Trump exempts smartphones and computers from new tariffs and much more… Alternatively listen On…
Perspectives in Mobile – Signal Scandal Human Flaw, Quantum Tech Will Defy Crypto
Listen to the latest Perspectives in Mobile podcast as MEF’s Riccardo Amati speaks with CCS Insight’s Chief Analyst Ben Wood about security, trust, and the impact of emerging technologies on encryption standards. A recent mistake where a journalist was accidentally added to a private Signal chat has raised fresh concerns…
Standardization and APIs: The Critical Enablers of Wholesale IoT Market Development
At the recent MEF Connects Wholesale 2025 Andrew Parkin-White of TecFutures joined MEF’s Nassia Skoulikariti and an all-star panel to discuss the importance of standardization and APIs the development of the wholesale IoT market. Here, Andrew shares his five key themes that emerged during the course of the discussion.The global…
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
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