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Finalists announced for 12th Annual Meffys

By September 10, 2015Meffys

meffys logoIt’s here! Finally. After record entries from over 30 countries and extensive judging by the independent panel of judges consisting of over 40 journalists, analysts, accelerators and VCs from around the globe, MEF Minute can exclusively unveil the finalists of the 2015 Meffys.

The ultimate winners of the 15 categories will be announced on October 19th 2015 in London at a Gala Dinner taking place in London and  hosted by the legendary multi award-winning musician, beat-boxer and musical mastermind, Beardyman.

Congratulations to all the finalists, see you at the bar!

Meffys 2015 Finalists



mef_0258Best App

  • M4JAM for M4JAM
  • myHealthPal for myHealthPal
  • Turkcell for Turkcell GollerCepte (Goals on Mobile)
  • what3words for 3 words to address the world
  • Wirecard Technologies for Orange Cash by Wirecard


Business Model

  • Bemobi for Apps Club
  • Novatti for Disrupting the Vouchers and Payments Ecosystem in Malaysia
  • Palringo for Palringo: Community Gaming
  • Pollen VC for Pollen VC
  • Telefonica for Nuvem do Jornaleiro



  • Instituto Sidarta for Kantoo Mandarin
  • Mobitrans for Mobile Academy
  • Special iApps for Educational Apps for disabled children
  • Titans Group for Claro Cursos
  • Worldreader for Worldreader Mobile



  • Axis Bank for PingPay
  • Everledger for Everledger
  • Monitise Create and Santander for SmartBank
  • Payfriendz for Payfriendz
  • Smart e-Money Inc for Charge2Phone (C2P)



  • babylon for babylon
  • Be My Eyes for Be My Eyes
  • GoodSAM for GoodSAM App
  • London’s Air Ambulance and Mubaloo for London’s Air Ambulance, Dispatch App
  • Ava for Ava


Mobile-First Market

  • Worldreader for Worldreader Mobile
  • Opera Software for Opera Web Pass in Africa
  • Nomanini for Cash Payments in Informal Markets
  • MyMusic Internet for
  • Mozilla Foundation for Mozilla Webmaker



  • what3words for 3 words to address the world
  • WeFarm Limited for WeFarm
  • Qualcomm Incorporated for Qualcomm® WiPower ™
  • ANI Technologies for ANI Technologies





Consumer First

  • Certus Technologies for eKAVACH – The Business of Digital Parenting
  • FunMobility for Chiquita “Minions Love Bananas”
  • Nimbletank for Minicabit iOS and Android
  • Meffys Awards 2012 029Smart e-Money Inc for Mobile Loansaver Program
  • Turkcell for Turkcell My Official Transactions


Consumer Trust

  • AVG Technologies for AVG’s One-Page Privacy Policy
  • F-Secure for F-Secure Freedome
  • International Age Rating Coalition for IARC Rating System
  • iProov for iProov Verifier
  • Smart e-Money / Voyager Innovations for LockByMobile


Engagement & Monetization

  • Bango for Bango Grid
  • Games Grabr for Grabr
  • mef_9972Humley for iView Contextual Engagement
  • PayForward for PayForward
  • spottster for spottster


Social Responsibility

  • Be My Eyes for Be My Eyes
  • GoodSAM for GoodSAM App
  • Turkcell for Turkcell My Dream Partner
  • what3words for 3 words to address the world
  • Worldreader for Worldreader Mobile






  • APPINIO for Appinio
  • Barclays PLC for MyZone by Barclays
  • ClearSlide for ClearSlide Mail
  • Ingresse for Backstage
  • Linfix for Taja


Life Tools

  • Evernote for Evernote
  • Nimbletank for Minicabit iOS and Android
  • Skyscanner for Skyscanner Flights App
  • Titans Group for Claro CPF Protegido
  • what3words for 3 words to address the world


TECH4085-2921214032-OMobile Money

  • Easy Taxi for Easy Taxi Pay
  • Mahindra Comviva, Airtel Tanzania and AFB for Airtel Timiza
  • MyOrder for MyOrder
  • One97 Communications Ltd. for Paytm
  • Smart e-Money Inc for Charge2Phone (C2P)


Social and Entertainment

  • Bitstrips for Bitmoji
  • Nimbletank for soundjack
  • Palringo for Palringo: Community Gaming
  • SoundCloud for SoundCloud iOS
  • Viacom International Media Networks for The Nickelodeon App


The winners will be announced at a glittering Gala Dinner taking place on 19th October at the prestigious Rosewood Hotel – a stunning 5 star venue in the heart of the city.

Tickets are on sale now – be sure to book your VIP table for a front row seat and join the who’s who of the mobile industry at this year’s celebration.

meffy gala dinner