Winners of the 13th annual Meffys unveiled in London

By | Meffys | No Comments

Last night, MEF announced the 2016 winners of its 13th annual Meffys international awards which measure commercial success and recognise innovation across the mobile ecosystem.

Entries from 30 countries were received across the nine award categories with outstanding examples of emerging technologies, apps, products and services in mobile across all sectors. Selected by an independent judging panel of 50+ international journalists, analysts & industry experts, the winners included enterprises, telcos, technology & service providers and start-ups showcasing the ever-evolving diversity of the mobile ecosystem.

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All hail text messaging, the people’s choice of media and pizza chefs

By | Messaging, mobile messaging, Opinion | No Comments

Email, voice, fax, postcards. Mobile messaging has battered them all. Now, it’s even teaching Tim Green Spanish. To mark the publication of MEF’s Future of Messaging Guide, he celebrates the world’s favourite medium…

Buenos dias lectores. Como estan?

Yes, I am learning Spanish. And I am getting lots of help from my new friends Chef Roberto (the legendary pizza maker) and Renée the driver.

They are very patient with me, and happy to talk at my rudimentary level.

Oh, and I should add: they are not human. They are bots.

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Meffys finalists 2016: Mobile Messaging

By | Featured Post, Meffys | No Comments

The Meffys final, supported by Mozilla & BiP, is upon us, kicking off from 5.30pm tomorrow! (tickets available here, probably sold out by now!) We are taking a brief look at the finalists in the nine different categories.

The Mobile Messaging award, one of our new Global Initiative Categories, recognises the companies who are driving the future of messaging services, an area of key interest to MEF and its members. Whether it’s for authentication, customer engagement or marketing, and everything in between, this category showcases the best in mobile messaging.

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5 minutes with… MMDSmart

By | 5 minutes with, Featured Post | No Comments

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, VP of Business Development and Marketing Ira Cohen introduces MMDSmart.

When did MMDSmart launch and what growth have you seen?

We began operations eight years ago as a voice carrier and added messaging about three years ago. Not an easy market for a new player to penetrate, but our team came from the industry, and believed that if we provided good quality, flexibility in finding creative solutions and financial stability we would carve our niche.

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africa MPU2

Will NFC have an impact in the African mobile payments space?

By | Featured Post, MEF Africa | No Comments

NFC technology already supports huge amounts of mobile payments around the world. Ovum forecasts that the number of consumers using it will hit 939 million by 2019 (in 2015 it was 11 million) and the value of transactions is expected to reach $115 billion, from $0.7 billion for the same period.

No surprise then that in Africa (in many ways the cradle of mobile money) it’s also beginning to take hold.

Yet whilst many experts have touted NFC as the next big thing, its appeal as a payment technology in growth markets is subject to a different set of barriers and enablers. Here Srinivas Nidugondi, Head of Mobile Financial Solutions at Mahindra Comviva takes a detailed look at the NFC trajectory in Africa.

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Meffys finalists 2016: Innovation in Engagement

By | Featured Post, Meffys | No Comments

It’s finally here! As we head into MEF London Week, the Meffys final, supported by Mozilla & BiP, is fast approaching (December 1st, still time to get your tickets!) we are taking a look at the finalists in the nine different categories.
The new Innovation in Engagement category focuses on companies providing technology, services, or experiences that increase spark the user’s imagination and increases their mobile engagement. These are new, innovative direct to consumer offerings, encompassing everything from Virtual Reality, AI, and location based services to social sharing and promotional offers. Here are the finalists:

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Cape Town aerial, South Africa

AfricaCom: new models and mobile services are accelerating digital business in Africa

By | Featured Post, MEF Africa | No Comments

Earlier in November, Africa’s mobile movers and shakers came together for the annual mobile and technology conference, AfricaCom. Here Rimma Perelmuter, CEO at MEF takes the pulse of the event and discusses some of the highlights of MEF’s packed programme of events, forums and workshops during the conference in Cape Town.

In previous years much of the buzz has been given over to discussing the roll-out of higher bandwidth mobile networks as Africa passes its billionth mobile subscriber and showcasing mobile success stories like the hugely popular mobile money service, M-Pesa.

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MEF member news – November 28

By | Member News Round-up | No Comments

What’s happening among the MEF membership? Here’s your weekly round up of all the latest announcements from MEF Members including product launches, partnerships, research insights and more…

Browser giant Firefox is targeting privacy-conscious iPhone users with Firefox Focus.
It says the new browser is set by default to block many of the trackers that follow people around the Web. Users can instantly erase all sessions with a single tap.

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Istanbul: Connecting the Continents

Turkey: a land of mobile opportunity

By | Analytics, Featured Post, MEF EMEA | No Comments

As MEF releases a new country report examining the behaviours and attitudes of Turkish smartphone users, MEF CEO Rimma Perelmuter explores the enormous potential of the Turkish mobile ecosystem.

With a population of more than 78 million, of which 93% are active mobile users, it’s clear few Turks need to be convinced of the benefits of mobile. And with such market saturation it would be hard to ignore the treasure trove of opportunities it presents to our industry.

Whilst 50% of the population are now mobile broadband users and 42% have social network accounts, MEF’s new report: Turkey’s Mobile Consumers in 2016, supported by Turkcell, shows there are still significant opportunities for growth.

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Meffys finalists 2016: Innovation in Social Impact

By | Featured Post, Meffys | No Comments

With just one week to go until the Meffys final, supported by Mozilla & BiP (tickets available here!) we are taking a brief look at the finalists in the nine different categories.
Innovation in Social Impact is an important category looking at the companies making a real difference to people’s lives through innovative use of mobile technology. They may deal with a range of social issues, economic or environmental matters, they could be standalone, short-term initiatives, or ongoing projects. The key aspect is that these are products and services that harness the awesome power of mobile to improve vulnerable and under-served individuals’ and groups’ situations. Here are the finalists…

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