At MEF Connects Rich Communications Katie Osberg, who leads Global Retail Partnerships for Google Business Communications, spoke about the new Google Business Messages and how enterprises can now connect with their customers directly via Google. Google has built digital tools to help connect brands and consumers, including the ability to…

At MEF Connects Rich Communications Giulio Sinibaldi – Senior Analyst @ Research, Analysys Mason shared findings from their recent 2020 Connected Consumer Survey. The presentation provided insights into consumers’ mobile communication behaviour from 24 countries across 5 regions, focused on OTT apps, P2P communication and A2P communication, examining the impact…

At MEF Connects Rich Communications one of the sessions focussed on what the industry needs to do to build the next wave of B2C communications on a trusted foundation that will help brands better engage consumers. Here, Tara Condon, Director of Product Marketing at iconectiv, shares the key themes of…

At MEF Connects Rich Communications MMDSmart hosted a conversation on the Evolution of Messaging chat, led by renowned podcaster and event host Oisin Lunny. Here, MMDSmart’s Ira Cohen shares the major takeaways from the conversation. MEF Connects Rich Communications was a great opportunity to focus on the #futureofmessaging. New channels,…

At MEF Connects Rich Communications Scarlett Woodford, Research Analyst Juniper Research shares an overview of rich media messaging, looking at high-level market trends, the role of RCS in retail & ticketing, rich media business messaging and the future of both RCS and OTT Business Messaging. Examining the impact of Covid-19,…

At MEF Connects Rich Communications Nick Lane, Chief Insight Analyst @ Mobilesquared shared highlights from their latest Databook, forecasting what’s ahead for the business messaging market globally up to 2024. Channels covered include SMS, RCS, WhatsApp, WeChat, Messenger, LINE and the data includes forecast growth in users by channel, demand…