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At MEF Connects Rich Communications Scarlett Woodford, Research Analyst at Juniper Research shares an overview of rich media messaging, looking at high-level market trends, the role of RCS in retail & ticketing, rich media business messaging and the future of both RCS and OTT Business Messaging.

Examining the impact of Covid-19, the presentation takes a deep dive into the benefits of mobile messaging for keeping consumers engaged with brands, and forecasts how traffic volumes for SMS and OTT will fare in the future globally.

MEF Connects Rich Communications On Demand

Over 3 days, MEF Connects Rich Communications brought together enterprises, brands & agencies to connect online with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement. If you missed a session, check out our Video On Demand page below. MEF Members can visit the Member only On Demand page to get presentation slides as well.

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