At MEF Connects Rich Communications Nick Lane, Chief Insight Analyst @ Mobilesquared shared highlights from their latest Databook, forecasting what’s ahead for the business messaging market globally up to 2024.
Channels covered include SMS, RCS, WhatsApp, WeChat, Messenger, LINE and the data includes forecast growth in users by channel, demand and the impact of Covid while providing insights essential to developing a messaging strategy for brands and aggregators alike.
Over 3 days, MEF Connects Rich Communications brought together enterprises, brands & agencies to connect online with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement. If you missed a session, check out our Video On Demand page below. MEF Members can visit the Member only On Demand page to get presentation slides as well.