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Is RCS the ideal channel for brands? Get the facts, not the hype Messaging Channels

Is RCS the ideal channel for brands? Get the facts, not the hype

At the upcoming half-day UK RCS Workshop hosted by Mobilesquared in partnership with MEF, a collective of experts including leading mobile vendors will deliver a comprehensive 360 degree enterprise view of the UK RCS opportunity. Here, Mobilesqaured’s Nick Lane looks ahead to the discussion, and shares some of their research…
Sam Hill
September 27, 2018
Telefónica gives the operator view of messaging fraud InterviewsMessaging Channels

Telefónica gives the operator view of messaging fraud

SMS fraud affects MNOs more than most. Consumers generally blame them when things go wrong. This is why Telefónica is working closely with MEF on the fightback. Here, Tim Houlihan, commercial lead for A2P messaging development for Europe at Telefónica, explains more. Operators occupy an ‘interesting’ place in the market…
Sam Hill
September 25, 2018
Global Mobile News September 21st News Roundup

Global Mobile News September 21st

Find out the week’s top mobile stories from around the world.This week.. EU warns Facebook it faces sanctions over ‘misleading’ T&Cs, Ghostery revamps its privacy-focused mobile browsers, blockchain; key to mobile phone privacy? and much more. Brussels has warned Facebook it will face sanctions unless it changes what the European…
Sam Hill
September 21, 2018
Cinarra Interview: it’s time for MNOs to monetise their data ID & DataInterviews

Cinarra Interview: it’s time for MNOs to monetise their data

Advertisers are very good at understanding people’s online journeys. But offline? Not so much. Cinnara believes MNOs are sitting on location data that can fix the problem – and unlock huge revenues. MEF talked to Cinarra’s CEO Sundi Sundaresh… If data is the new oil, then mobile network operators are…
Sam Hill
September 18, 2018
Global Mobile News, 14th September News Roundup

Global Mobile News, 14th September

Find out the week’s top mobile stories from around the world. This week..  Apple unveils new iPhone XS, moves the iPhone away from physical SIMs, 10 critical points from Zuckerberg’s security manifesto, mobile fraud reaches new high in 2018, New Mexico sues mobile app makers over kid privacy concerns and much more. Apple…
Sam Hill
September 14, 2018
MEF