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MEF Briefing: UK Regulator gives 6 months to restructure personal data sharing in programmatic media Content & AdvertisingID & Data

MEF Briefing: UK Regulator gives 6 months to restructure personal data sharing in programmatic media

The Information Commissioner’s Officer (ICO), the UK regulator for data protection, is giving 6 months to adtech companies for adjusting the process of data sharing in real time biding (RTB), programmatic advertising. The analysis from ICO shows that sensitive personal information is shared by some advertising players, without securing approval…
Sam Hill
July 9, 2019
The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman Messaging Channels

The death of loyalty, the rise of relevance: a fireside chat with Sinch Engage’s Matt Ramerman

Marketers can’t buy customer loyalty any longer. They have to earn it with excellent customer experiences. They can do this with hyper-personalised mobile video, as Sinch Engage’s Matt Ramerman explained in a MEF webinar… In marketing circles, all the talk is of personalisation. There’s a sense that the era of…
Sam Hill
July 2, 2019
MEF Member News July 1st MEF Member News round-up

MEF Member News July 1st

Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… According to information from international communications enabler BICS, Asian roaming traffic is most definitely on the up, growing by 245% in the past 12 months. The data was sourced from BICS’…
Sam Hill
July 1, 2019
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